Hello, I’m Nacho, Spanish copywriter

I’m Spanish and I live in New York, United States

Experienced Spanish Copywriter/Creative Director. Native from Spain, but also with deep knowledge of the US Hispanic market (working for this segment as Bilingual Hispanic Copywriter since 2000: New York, Miami, Orlando, Boston, Detroit) – Demonstrated success developing campaigns for some of the World’s most recognized advertising networks and brands: McDonald’s, Jeep, Chrysler, Dodge, BMW, Coke, Verizon, AT&T, Subway, Hooters, Florida Lottery, British Airways, KLM Dutch Airlines, Univision.

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Other Languages

English

Industries & Clients

Automotive
Chrysler, Jeep, Dodge, BMW

Beauty/Cosmetics/Perfume
Elida Gibbs

Electronics
Nest

Entertainment
FiOS TV, Orlando Science Museum

Financial
Santander Bank, Bankinter, Caja Cantabria

Food and Drink
McDonald’s, Subway, Hooters

Government
Florida Lottery, Cantabria Government

Healthcare
New York City Health and Hospitals Corporation

IT/Telecoms
AT&T, Verizon, BellSouth

Leisure
Bermuda Island Tourism

Luxury goods
Hotel Real

Media
Univision

Retail
IKEA

Transport
Perez&Cia Shipping, Garvasa Logistics, Factor 5 Logistics

Agencies as a freelancer

In addition to all the clients that I’ve worked for as a freelancer, I also worked for Advertising Agencies such as:• Prime-Access NY• Alma DDB–Miami• TGA–Orlando• Iris Miami• Marca Hispanic–Miami• SCPF–Miami• Images USA–Atlanta• Aspen Marketing–Chicago

Agencies as an employee

• GTB Zubi, Miami. Digital Senior Copywriter, 2016-2017• Alma DDB, Miami. Associate Creative Director/Copywriter, 2012-2013• Global Hue, New York. Creative Director, 2007-2009• Bravo Group/Young&Rubicam, Miami. Senior Copywriter, 2007• Global Hue, Detroit. Associate Creative Director, 2005-2007• Univision Online, Miami. Senior Copywriter, 2005• Publicis Sanchez&Levitan, Miami. Associate Creative Director, 2000-2005• C&C Advertising, Santander, Spain. Copywriter, 1993-1996• ETC Advertising, Madrid, Spain. Copywriter, 1991-1992• Artika (Publicis), Madrid, Spain. Junior Copywriter, 1990• McCann Erickson, Madrid, Spain. Junior Copywriter, 1990

Awards

– PUBLICATION: A HISTORY OF ADVERTISING (TASCHEN BOOKS)Selected work: Billboard “Billetes” (Florida Lottery), page 243. This book explores the most legendary campaigns and brands of advertising’s modern history, from 1842 to 2006- COMMUNICATOR AWARDS• 2013 Gold Award. Print (BMW). Agency: The Group Advertising- CREATIVITY INTERNATIONAL AWARDS• 2012 Print Award, Poster (Orlando Science Center, Play Exhibit). Agency: The Group Advertising- RADIO MERCURY AWARDS• 2007 Finalist (Dodge Nitro). Agency: Global Hue Detroit• 2002 Winner (Florida Lottery). Agency: Publicis S&L- ADDY AWARDS• 2004 Local Silver Addy, Magazine (ADT). Agency: Publicis S&L• 2004 Local Silver Addy, Newspaper (BMW). Agency: Publicis S&L• 2002 Regional Gold Addy, Out of Home (Florida Lottery). Agency: Publicis S&L• 2002 Regional Silver Addy, Radio :60 (Florida Lottery). Agency: Publicis S&L• 2002 Local Silver Addy, Television :30 (Florida Lottery). Agency: Publicis S&L• 2002 Local Silver Addy, Radio :60 (Florida Lottery). Agency: Publicis S&L• 2002 Local Silver Addy, Out of Home (Florida Lottery). Agency: Publicis S&L• 2002 National Finalist Addy, Radio :60 (Florida Lottery). Agency: Publicis S&L• 2002 National Finalist Addy, Out of Home (Florida Lottery). Agency: Publicis S&L• 2001 Local Silver Addy, Newspaper (Census 2000). Agency: Publicis S&L- TELLY AWARDS• 2009 Silver Telly (Verizon “Wait a Bit More”). Agency: Global Hue New York• 2007 Bronze Telly (Chrysler Aspen “Parking”). Agency: Global Hue Detroit• 2007 Bronze Telly (Chrysler Aspen “Veloz”). Agency: Global Hue Detroit- PROMAX/BDA AWARDS• 2007 Gold Promax North America Awards, Interactive Application Promotions (Laura Pausini, Univision Online)• 2007 Silver Latinoamerica Awards, New Media (Alejandro Sanz, Univision Online).2007 Bronze BDA North America Awards, Interactive Media (Autos New Section, Univision Online)- “GET BACK TO LIFE, GET BACK TO BUSINESS” ADVERTISING CONTEST WINNER CAMPAIGNContest organized by AICP to encourage people to “get back to life” after September 11th, 2001. Agency: Publicis S&L

Media types

Annual reports, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Magazines, Newsletters, Naming, Packaging, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Websites

Skills: concept development and Spanish copywriting for TV, Print, Radio, Digital, Direct Mail, Direct Response, Promotions, Retail… – Graphic Design I’ve always worked as Spanish Copywriter / ACD / CD at agencies. That’s my speciality and passion. But the world of Graphic Design has also been very present in my career. I’ve studied it at schools such as the New York School of Visual Arts or CENP, and I put it into practice whenever I have a chance. As a Copywriter, this experience has helped me a lot, because I truly believe that in the creative process words and images are inseparable

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This post is also available in: Spanish

Hello, I’m Nacho, Spanish copywriter

Other Languages

Industries & Clients

Agencies as a freelancer

Agencies as an employee

Awards

Media types

Oscar – Bilingual creative copywriter – Barcelona

Cira – Spanish copywriter – Barcelona

Kilian – Spanish copywriter – Barcelona

Ina – Strategic copywriter – Madrid

Alejandro – Bilingual copywriter – Barcelona

Vera – English copywriter – Barcelona

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