Reliable and hard worker, able to work within tight deadlines and without borders on high quality standards, while focusing on even the smallest details. I am a fluent in Estonian and English with excellent written and verbal skills in both languages. In addition to my full-time daily job as a copywriter and creative director, I’ve been working as a freelance translator and/or cultural consultant for various global advertising agencies based in UK, US and other English-speaking countries for over 6 years now, which has helped to push my professional language skills and overall industry knowledge to the highest level.
Mikhel’s Copywriter Portfolio
Industries & Clients
Automotive
Volkswagen, Cadillac, Škoda
Beauty/Cosmetics/Perfume
GOSH, Dove, Colgate-Palmolive, Lumene, Macadamia Natural Oil, Lashfood, Cutrin, Procter&Gamble brands, Unilever brands
Electronics
Sony, Olympus, Hewlett Packard, Nikon, Bosch
Fashion
H&M Estonia, Marks & Spencer Estonia
Food and Drink
Mars, Coca-Cola, Magnum, Heineken
Healthcare
Euroapotheca
Home and Garden
iRobot
Industry/Chemical
Akzo Nobel
Luxury goods
Cadillac
Retail
Maxima Estonia, H&M
Agencies as a freelancer
2006 to present – Tag Worldwide 2008 to present – Mother Tongue Writers 2009 to present – Hogarth Worldwide
Agencies as an employee
2006 to present – Direct Group Advertising
Media types
Brand guidelines, Brochures, Corporate identity, Direct mail, Magazines, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Voiceover
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