Hello, I’m Lawrence, an American Copywriter

I’m a creative director/copywriter with 13 years of experience on brands ranging from General Motors to Marlboro to Jameson Irish Whiskey to Samsung.

After a career teaching literature and creative writing, I ventured into the world of advertising. It’s been everything I hoped and more (hours and hours and hours of more). I’ve worked on global campaigns, domestic campaigns, launching products and brands from scratch, working in nearly every medium imaginable. I’m an architect and carpenter, thriving most when I can build a brand and get my hands dirty rather than simply carrying a torch. As my earlier history implies, I love mentoring and coaching younger talent – I believe it’s an essential responsibility of any creative director. But in the end, I’m a writer. And words still matter a great deal.

Skills

Lawrence’s Copywriter Portfolio

Agencies as freelancer

Y&R, Leo Burnett, Robinson & Maites

Agencies as employee

Leo Burnett

Industries & Clients

Automotive
General Motors

Energy/Fuel
PF Holdings

Food and Drink
Jameson Irish Whiskey, Blue Moon, Diageo Spirits

Leisure
Marlboro, United States Smokeless Tobacco, Black & Mild, IQOS

Non-Profit
Music through Education

Retail
Marlboro, United States Smokeless Tobacco, Black & Mild

Social media
ComEd, IQOS, Black & Mild

Technology
Samsung

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

Awards

Because I worked a lot in regulated industries, I didn’t have the opportunity for my work to be submitted to award shows.

Want to see more American copywriters like Lawrence? Here are some suggestions:

Freelance copywriter in Chicago: Lawrence is available today

Lawrence was chosen to be a part of Copywriter Collective because of glowing recommendations from clients. Since then, he has worked with us on a broad selection of both national and international projects.

His areas of expertise include Food and drink, Retail and Technology , although he has worked in many more sectors, and is willing and able to learn more about the area you operate in.

Alternatively, click here to see another American copywriter if Lawrence doesn’t quite match the skillset you need for your particular project. Copywriter Collective is a boutique agency representing the best freelance copywriters around the world.

Tell us more about your project – Our agents will connect you with Lawrence

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