California-based copywriter. Fast, funny, hates boring sh*t. Over 25 years with clients like Nike, Dropbox, Ford, NBC Sports. Keep it simple.
I’ve lived all over the U.S. so I understand that every part of this big, dumb country is different. Demographics do not work here so I look for little pieces of truth. Human insights. Emotional things people can’t ignore. I’ve worked at the best agencies in the world like Goodby Silverstein and Partners, Leo Burnett and McCann. But I’ve also run my own agency so I know clients want results more than anything. The last thing I’ll say is that copywriting is not about explaining a product, it’s about getting people to give a sh*t enough to want to learn more. Also, I swear more than my mother likes, so I apologize in advance. Actually, one more thing: There are cheaper copywriters. But they rarely create work you love. Thank you.
