Hello, I’m Joanna, an English copywriter

I live in London, UK.

A results-driven and innovative professional with over seven years of expertise in digital marketing, copywriting, and technical content creation tailored for B2B organizations. Skilled in crafting high-quality, SEO-optimized content that drives engagement and delivers measurable results for Fortune 500 companies, global brands, and SMEs

Skilled in content strategy development, product marketing, project leadership, and collaborating with global teams to meet tight deadlines while maintaining a cohesive brand voice.

Calm under pressure while working in growth and scale-up environments, I’m a strong communicator and passionate about creating innovative campaigns that drive engagement, strengthen brand presence, and align with business objectives.

Skills

Joanna’s Copywriter Portfolio

Language

English, Spanish

Agencies as freelancer

Supertext, YunoJuno, Unbranded, Transmission Agency, Radish (London)

Industries & Clients

Consumer
PUMA, Swatch

Energy
AECOM

Financial
Quor Online

Industry
British Standards Insititute

Recruitment
Salt, Aplin, YunoJuno

Technology
Intuit, Deliveroo, Lumoa, OCUS, Upstack, TIMOCOM, dentsu Media, Oracle, RedHat, Adobe, Slack, Darktrace

Key Skills

Technical Copywriting – A wide portfolio of technically challenging projects ranging from web copy to white papers, reports, user manuals, product guides, case studies and FAQs. Experience of working with and editing ISO/IEC technical standards for the British Standards Institute.

Marketing Copywriting – Proven ability to deliver compelling, SEO-optimized, and technically accurate copy across various industries including sustainability, technology, infrastructure, SaaS, and consulting.

Digital Marketing Expertise – Extensive experience in content creation, ABM/ABX campaigns, and managing cross-functional projects for global brands.

SEO Optimization – Proficient in leveraging SEO tools and techniques to improve site ranks, ensure keyword alignment, and drive organic traffic.

Stakeholder Collaboration – Strong research and interviewing skills to liaise with Subject Matter Experts and stakeholders, ensuring content accuracy and relevance.

Project Management – Effective leader, driving the end-to-end lifecycle of projects with an emphasis on campaign success and client satisfaction.

Multilingual Proficiency – Native British English speaker with intermediate Spanish skills, proficient in writing in UK and US English, enabling clear global communication.

Team Leadership & Strategy – Skilled in leading diverse teams to accomplish content creation goals and driving strategy to align with organizational objectives.

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brochures/Magazines
Digital Media
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Sales/Corporate Brochures
Social Media
Speeches
TV/ Video Scripts
Websites

Want to see more English copywriters like Joanna? Here are some suggestions:

Freelance copywriter in London: Joanna is available today

Joanna was chosen to be a part of Copywriter Collective because of glowing recommendations from clients. Since then, she has worked with us on a broad selection of both national and international projects.

Her areas of expertise include Technology, SaaS and B2B, although she has worked in many more sectors, and is willing and able to learn more about the area you operate in.

Alternatively, click here to see another English copywriters if Joanna doesn’t quite match the skillset you need for your particular project. Copywriter Collective is a boutique agency representing the best freelance copywriters around the world.

Tell us more about your project – Our agents will connect you with Joanna

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