Hello, I’m Jesper, a Danish copywriter

I live in Copenhagen, Denmark.

As a copywriter and instructional designer, I have, among other things, contributed to creating success for brands such as Maersk, Heineken, Carlsberg, Grundfos, Hyundai, KIA, LEGO, Microsoft, SoftwareONE, LM Wind Power as well as lots of small and medium-sized companies.

In addition, I have worked to optimize complicated guidance and reporting systems in the Danish Business Authority (e.g. creating the ideal user journey for entrepreneurs), developed course material, guides and white papers for leading business consultants (Strandgaard & Co. etc.), built e-learning for employees /members in e.g. Maersk and Team Denmark as well as created information architecture and content for countless websites for both private and public companies.

I’m a goal-oriented copywriter with a vast imagination, focused empathy and unique research skills. As a professional, I understand your business copywriting needs and I’m writing to set new standards to drive your business marketing and advertising success.

I deliver top-notch copy that blends in perfectly with your marketing and promotional strategies whether it is online or offline:

  • SEO/SEM copywriting and web writing/editing
  • Scriptwriting (film, TV, new media)
  • E-mail marketing and newsletters
  • Ads
  • Brochures, flyers…
  • Cases
  • Direct marketing
  • Newsletters and magazines
  • White papers and annual reports
  • PR

Skills

Jesper’s Copywriter Portfolio

Industries & Clients

Automotive
Hyundai, KIA, Falck Euro Service, Høyer Autodele, AutoMester

Beauty/Cosmetics/Perfume
Henkel Schwartzkopf

Durable Goods
Gram, Voss-Electrolux, Everton-Gruppen, Smith & Co.

Electronics
Riegens, Schneider Electronics, Siemens, Solar Danmark, Telemecanique, JO JO Cable Reels, JOPEL Belysning

Energy/Fuel
Shell, LM Wind Power, Syd Energi, Fjernvarme Fyn, Energi Fyn

Entertainment
IMAX, Hansa Park

Event organisation
Eurocamp, Papuga Rejser, Odense Congress Center

Fashion
Eurostyle Magazine, Henkel Schwartzkopf, Silhouette

Financial
Dankort (NETS), Danica Pension, Midtbank, Amtssparekassen Fyn

FMCG, non food
BabySam, Bog&idé, CLICK, VARTA

Food and Drink
Freja Jacobs Suchard, Hjem-Is, Arla Foods, Peter Larsen Kaffe, Popz Danmark, Royal Greenland, Sanovo Foods, Tholstrup Cheece, Tulip, Tørsleffs

Government
Danida, Danish Business Authority, Region Zealand, Region of Southern Denmark, The City of Copenhagen, The City of Odense

Healthcare
Medico Trust, Trouw Nutrition Denmark

Home and Garden
Danske Ejendomsmæglere, JOTUN, PLUM, Colorama, Nordisk Tekstil, Farstrup A/S, MH Stålmøbler, Møbel+Interiør Brancheforeningen

Industry/Chemical
The Maersk Group Shell, Kemira, Aluminium Danmark, APV, Plus Pack, Haustrup Ekco

IT/Telecoms
ALSO, EG A/S, OKI, Siemens Danmark, TDC, SoftwareOne, Adwiza, AlfaPeople

Leisure
Intersport, Fri Bikeshop,Papuga Rejser, Eurocamp, DGI, DHF

Luxury goods
Tempur, Eurostyle Magazine

Media
DR, TV2, TV2 FYN, TVropa, Eurostyle Magazine, ALT om Net

Non-Profit
ActionAid Denmark (Mellemfolkeligt Samvirke), Danida, Odense Lokal-TV

Property/Construction
Kemp & Lauritzen, NCC Roads, Hans Jørgensen & Søn

Recruitment
Danvikar, Dansk Ejendomsmæglerforening, EG A/S, Høyer Autodele

Retail
KVICKLY, Høyer Autodele, BabySam, Fri Bikeshop

Services
Danske Ejendomsmæglere, Danske DS Certificering, Pressens Fællesindkøb

Transport
Danske Fragtmænd, A-Post, Pakke-Trans, Bdr. JensenMøbeltransport, Syltfaehre.de

Agencies as a freelancer

JEL Kommunikation, 1992 – Present Eurostyle Magazine, senior copywriter and journalist 2006-2009 KeyPoint – Journalistic Conference Service, journalist and partner 2005-2009 ADtention, Andersen & Blæsbjerg Reklamebureau, Effective Learning, External Marketing, Green & Jacobsen, MarketingPartner, Masters, Vestergaard & Co…

Agencies as an employee

Andersen & Blæsbjerg Reklamebureau, senior copywriter 1989-92 MPI Reklame, copywriter 1988-1989

Media types

Annual reports, Articles, Brochures, Direct mail, Internal communications, Magazines, Newsletters, Point of sale, Presentations, Press releases, Print ads, TV commercials, Slogans, Websites

Want to see more Danish copywriters like Jesper? Here are some suggestions:

Reliable Danish copywriters like Jesper are hard to find in Copenhagen. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Jesper is available for work onsite in Denmark or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Financial, Automotive and FMCG, but can also turn their hand to any media type in any sector.

If you still want more options, visit this page Danish copywriters to see copywriters with a similar profile to Jesper.

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