I’m Ivan your Prague copywriter. I’ve got brain & balls and I’m not affraid to use them. Five years in advertising as a Czech copywriter. Concepts, claims and scripts are my daily bread. Specialization: insurance, financial and beer accounts.
Ivan’s Copywriter Portfolio
Industries & Clients
Automotive
Škoda, Opel
Beauty/Cosmetics/Perfume
Maybelline New York
Entertainment
Sazka Lottery
Event organisation
Dvořákova Praha International Music Festival
Financial
Wüstenrot, ČSOB, UniCredit Bank
Food and Drink
Heineken CZ (Březňák, Strongbow, Zlatopramen, Desperados, Krušovice – Russia), SABMiller (Gambrinus, Kozel), Becherovka, Captain Morgan, Baileys, Jim Beam, Leerdammer, Maggi, Buitoni
IT/Telecoms
Vipnet Croatia, ABRA Software
Non-Profit
SOS Children’s Villages, FORUM 2000
Retail
Tchibo
Agencies as an employee
McCann, Zaraguza, VCCP, Bubble, Scholz & Friends
Awards
2016 – Gold & Bronze at ADC Czech awards (TVC Březňák: Our Heroes)2015 – Bronze at ADC Czech awards (TVC ČSOB: Exodus)2013 – Silver at Czech PR Awards (Wüstenrot – internal communication)2013 – Shortlist at ADC Czech awards (TV Wüstenrot ProAuto: Son)2013 – Shortlist at Golden Drum (TV Wüstenrot ProAuto: Son)
Media types
Internal communications, Naming, Point of sale, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
