Hello, I’m Bo, a Danish copywriter

I live in Helsingør, Denmark.

With over 25 years of experience, there’s hardly a challenge I haven’t put into words. I have worked across many different industries and always approach each task with the same level of dedication.

My core competencies lie in simplifying complex material into easily understandable texts. Texts that involve and engage. That can paint vivid pictures and send powerful messages. That can generate empathy and interest, and importantly, are capable of moving products.

I operate across various media channels and am comfortable navigating mass media, digital platforms, social media, and direct marketing.

Skills

Bo’s Copywriter Portfolio

Industries & Clients

Automotive
BMW, Citroën, Mercedes-Benz, MINI, Skoda, Toyota, Autolease, FDM, Ejner Hessel, Jan Nygaard, Nellemann, Via Biler.

Business
Atea, Columbus, Lemvigh-Müller

Durable Goods
Nilfisk, Louis Poulsen

Energy/Fuel
DONG Energy, Q8

Financial
Danica Ejendomme, Danske Bank, Sparekassen Sjælland-Fyn

FMCG
ALDI, Lidl, Coop, Kvickly, Netto, SuperBrugsen

Food and Drink
Peka, McDonalds, Tuborg

Government
Familieretshuset, Region Hovedstaden, Socialdemokratiet

Healthcare
Duolac, GlaxoSmithKline, Novo Nordisk, Strepsils, Sygeforsikringen “danmark”

IT/Telecoms
Telenor Privat Business, 3, 3Business

Leisure
Tivoli

Non-food
Profil Optik

Property/Construction
Danica Ejendomme, Hoffmann, Jönsson

Retail
ALDI, Coop, Kvickly, Lidl, Netto, SuperBrugsen

Services
Esvagt, DFDS, CPH Airport, CPH Taxfree

Tourism
DFDS, Tivoli

Transport
Copenhagen Electric, DFDS

Travel
DFDS, SAS

Agencies as a freelancer

Boye Spellerberg, Charlie Tango, Liquidminds, McCann, Nørgaard Mikkelsen, Republica, TBWA, Unicorn, Uncle, Zupa

Agencies as an employee

DDB, AdPeople/PeopleGroup, Wibroe, Duckert & Partners, &Co

Media types

Automotive, Business, Durable Goods, Electronics, Energy/Fuel, Financial, FMCG, Food and Drink, Government, Healthcare, IT/Telecoms, Leisure, Marketing, Non-food, Property/Construction, Retail, Services, Social media, Tourism, Transport, Travel

Awards

Rambuk 2016
Winner – Telenor’s Magical Christmas with Shane

Danish Digital Award 2016
2 x Nomination – Telenor’s Magical Christmas with Shane

Creative Circle Award 2016
Nomination – Telenor’s Magical Christmas with Shane

Creative Circle Award 2015
Shortlist – Tivoli – Roller Coaster

Additional Honors & Awards:
Direct Marketing Day (DK), 2005, 2006
Dagens Medicin (Sweden), 2000
Advertising Age (Int), 1999
London International Advertising Award (Int), 1998
ITAAC International Travel Advertising Award (Int), 1999
Creative Circle Award (DK), 1995 (2), 1998
Aurora (DK), 1996, 1997 (2), 1998 (2), 1999
Dagens Medicin (Sweden), 1999
Radioguldet (Sweden), 1999 (2)

Want to see more Danish copywriters like Bo? Here are some suggestions:

Reliable Danish copywriters like Bo are hard to find in Copenhagen. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Bo is available for work onsite in Denmark or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Financial, Automotive and FMCG, but can also turn their hand to any media type in any sector.

If you still want more options, visit this page Danish copywriters to see copywriters with a similar profile to Bo.

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