If your assignment needs an intelligent balance of creativity, solution-based thinking and experience,
then look no further!
For the past 25 years, I’ve worked closely with numerous B2B and B2C clients from all kinds of industries, in many different countries, to achieve their promotional, marketing, advertising and communication goals.
My specialism doesn’t lie in any singular industry – although there are several in which I’m greatly experienced – but in my ability to get to grips with the unfamiliar, simplify the complex, offer valuable outsider perspective and truly think along with clients to come up with original solutions. Originality which is, so far, still beyond the realms of what AI / ChatGPT can offer.
My former lives in sales, PR and marketing fuel end-to-end strategic thinking that ensures everything I do, from producing long and short copy to devising and developing concepts and content strategies, properly contributes to the bigger picture.
Miriam’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
NIVEA, Gucci, Treets Traditions
Durable Goods
Xeikon (printers), Audion (sealers), Sikkens (paints and coatings)
Electronics
Philips, Foremost
Fashion
Stanley & Stella, State of Art, US Basic, Slazenger, State Yellow, Justin Alexander, Badabing!, Hogan
Food and Drink
Duvel-Moortgat Breweries, Douwe Egberts, Heineken, Friesland Campina
Education
Rotterdam School of Management, Elsevier
Healthcare
CLB, Philips Medical, Philips DirectLife, MEG
Home and Garden
Paul Bocuse kitchenware, Brems Doors, Blooms of Bressingham (Europe), Happy Roses, Catchii tableware, Authentic Models, Dutch Flower Group, EFSA magazine
Industry/Chemical
Kenz Cranes, Grontmij, Vanderlande, Damen Services, Tideway, Vrijhof
IT/Telecoms
IBM, MOBGEN, Beautiful Technology, PatchManager, ID-me, TWNKLS
Leisure & Tourism
Wens Travel, Amsterdam Jewel Cruises, Best Biking Roads, City of Genk, SRPRS.ME
Luxury goods
Nordic Fire Diamonds
Broadcast Solutions
Liberty Global, OmniPlayer
Non-Profit
London 2012 Olympic Games, Soa Aids Nederland
Property/Construction
44/floors, Sijthoff, Blaak 16, New Babylon
Retail
Staples, Retail is Detail
Business Services
Gauddi (digital signage), TopMind, Danibu, Stadswonen Rotterdam, R&G Global Consultants, Innovation Booster, NOM, Euryton Trust Management, TopDutch, NIPO, Woonstad Rotterdam
Transport
KLM, Railteam, NS
Other
PROMOTIONAL GOODS: PF Concept, Lexon. COMMODOTIES BROKERAGE: STX Services. CREATIVE AGENCY SERVICES: DLVS
Agencies as a freelancer
ANP In Opdracht, DLVS Worldwide, LBI Lost Boys, Tribal DDB, Blast Radius, Ogilvy, Inzicht, Hemels van der Hart, Flink
Media types
Annual reports, Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, Slogans, Voiceover, Websites