I write conceptual copy and create integrated communication platforms for agencies big and small in Belgium and abroad. I also transcreate/localize copy and content from English, French and Italian into Flemish Dutch. Or localize Dutch copy for the Flemish market.
Pragmatic & problem-solving approach. Insightful thinking. Fast delivery.
Automotive
BMW, Peugeot, Citroën, Volkswagen, Toyota, Nissan, Seat, Lancia, Alfa Romeo, Fiat, Jeep, KIA, Renault, Rolls Royce, Maserati
Beauty/Cosmetics/Perfume
L’Oreal, Axe, La Provençale, Rituals, Maybelline NY, Garnier, Maria Galland
Electronics
Sony, Sony Ericsson, AEG, Samsung, Apple, LG, Huawei, Bosch, HP, Siemens
Energy/Fuel
EDF, Electrabel, Nuon, Lampiris, TotalEnergies
Entertainment
AE, Disneyland Paris, Unibet
Fashion
Levi’s, Patek Philippe, Jules & Brice, COS, Nike, Schiesser, Jules & Brice, Hermes
Financial
Delta Lloyd, Deutsche Bank, ING, Belfius, Cofidis, Bank Nagelmaeckers, Bank van
de Post, ABN AMRO, BNP, Mastercard
FMCG, non food
Bonus, Vanish, Sun, Pampers, Gillette, Dixan, Persil
Food and Drink
Evian, Bru, Hoegaarden, Leffe, Jupiler, Bush, Campina, Appelsientje, Johnnie Walker, Bacardi, Baileys, Ename, Filliers, Valvert, Côte d’Or, Lu, Balade, Becel, Philadelphia, Robinson, Mentos, Lima, Bongrains, Alpro, Chivas, Danone, Quorn, Café L’Or, M&M’s, Uncle Ben’s, Duyvis, Special T, Galbani, Sacla, Cristal, Desperados, Grimbergen, Hapkin, Mort Subite, Aoste, Coca-Cola, Nespresso, Passendale, Senseo, Zespri, Doritos, Duvel, Aubel, Aoste, Iglo
Government
Design Flanders, Stad Kortrijk, Flemish Masters, Nationale Loterij, Brussels Propreté, Flandria, VLAM, Gelijkekansenbeleid Federale Overheid, visit.brussels, AWSR, Bruxelles Mobilité, Equal Brussels
Healthcare
Synthelabo, Johnson&Johnson, GSK, Novartis, BAYER, Sanofi, Amgen, DSM,
Ipsen, Roche, Synlab, Pfizer
Home and Garden
Ergosleep, Magnitude, KitchenAid, Hortiplan, Jori, Watergenius, Velux, Sikkens
Industry/Chemical
ExxonMobil, BASF, Shell, Northrop Grumman
IT/Telecoms
Mobistar, Belgacom, Proximus, Telenet, Base, VOO
Luxury goods
Magnitude, Rolls Royce, Maserati
Media
Gazet van Antwerpen/Città, De Morgen, Belga, Q2
Non-Profit
Amnesty International, UNIA, Kind & Gezin, Stichting Kanker, Damiaanactie,
Openbaar Kunstbezit, VFG, Provincie Vlaams-Brabant, MEST vzw, IRIS ziekenhuizen, Cap44
Property/Construction
Bostoen, Matexi, Blavier
Recruitment
Tempo Team, Randstad, Indeed
Retail
Ikea, Lunch Garden, Quick, Delhaize, Colruyt, Carrefour, Krëfel, Media Markt, Inno,
Ixina, DSM, Kruidvat, Amplifon, Starbucks, Primark, Aveve, Aldi, Specsavers
Services
De Post, Lotto, Real Dolmen, Touring, Exact, Google, DVV, Federale Verzekeringen,
Vivium, P&V, Mastercard, VISA, Spoticar, Touring, Europcar, Takeaway.com, Avis,
Goed, Wondercar, Worldline, Europcar, Hertz, AG
Transport
British Airways, Lufthansa, Air France, NMBS, MIVB, IZY, Thalys, De Lijn, Eurostar
(s. 1991) VVL/BBDO, S&EM/BBDO, EURO RSCG Brussels, Vandekerckhove & Devos
Saatchi&Saatchi, Havas, TBWA, Ogilvy, LDV, DDB, Leo Burnett, JWT, VVL/BBDO, Happiness, Act Agency, Choco, Vandekerckhove & Devos, Serviceplan, There, Cypres, Air, BBC, True, Mortierbrigade, Duval Guillaume Corporate, Stratégie, Wunderman Brussels, VO Communication, These Days, Bubka, Publicis, Pubmarket, BBH, W+K, ISP, Freedman
1995, Garbarski Euro RSCG, Tienen Sugar TV commercial, CCB Silver, Shortlist Cannes & New York Festivals 1998, Euro RSCG Brussels, Lunch Garden billboard campaign, Epica Award 2001, Euro RSCG Brussels, Lunch Garden TV campaign, Effie Silver, FAB Award 2003, Euro RSCG Brussels, Côte d’Or billboard campaign: FAB Award 2006, Vandekerckhove & Devos, Magnitude magazine print, Titan Award 2009, BBC, Tempo Team DM, E3 Best of Europe Gold 2013, There, Levi’s, Cuckoo Award Gold best b2c campaign, BOA silver & bronze
Brand guidelines, Brochures, Corporate identity, Direct mail, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
Gerard – Dutch copywriter – Santiago