There are many spectacular copywriters in the world, all of whom specialise in a number of different fields. But what makes a good copywriter? First and foremost, a copywriter has to be good at writing. But truly, what makes a copywriter unique in themselves is their creativity – they are able to take a few words and convince a reader to buy a product. If it’s anything more than marketing, such as case studies or emails, you want to keep the reader engaged. Reading should be easy and the audience should remain captivated right up until the final word without becoming disinterested in the topic.
Copywriters have to be versatile. It is not unusual that a copywriter will pivot from one client to the next, writing on a number of different topics for various different industries; from fashion to education or hospitality to health. With this in mind, they have to be quick learners, fast workers and good researchers.
They need to know their audience. A huge part of research is getting a better understanding of who their audience is. It’s all well and good writing an informative blog post, but it’s only going to be a success if the readers are interested in the topic. Once a copywriter gets to know their audience, only then can they really get down to the nitty-gritty and produce some great pieces of writing.
Now that you are fully informed of a copywriter’s role, why not give us a call today and find out what one of our professional copywriters can do for you. Call today on +31(0)20 320 5319.
