Tag Archive for: copywriting agency

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Boutique Copywriting Agency: What Small Lets You Refuse

A boutique copywriting agency isn't a smaller version of a big one. It's built to refuse briefs, and that's why the work it recommends is better.
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What Agencies Want From a Copywriting Agency

Half our briefs come from other agencies. What they want from a copywriting agency isn't writing — it's a name they can put in the room on Thursday.
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What a Copywriting Agency Actually Sells (It Isn’t Writing)

After 20 years running a copywriting agency, I can tell you the product isn’t writers. It’s judgement — and the shortlist of one.

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