Tag Archive for: B2B copywriting

A dimly lit restaurant table laid with glasses and plates, chairs empty, warm light in a dark room

B2B Copywriting Services: Write for the Person Who Must Defend It

A few years ago a client in industrial software told me why they’d chosen a particular proposal. It wasn’t the best written. It wasn’t the cheapest. It was the one their finance director could read out loud in a meeting without wincing. I’ve…
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Website Copywriting Services: Write the Homepage Last

Most website copywriting services start at the homepage. After twenty years placing writers, I think that running order is what kills site rewrites.

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