How to be a copywriter
How To Network Online as a Freelancer
FreelancingNetworking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
Google Has Changed Their Algorithm To Focus On The Quality Of Content
Content & StrategyIt used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…
The best writing advice for small business you’ll never hear
Content & StrategyI bet you’ve asked or heard questions before like:
What’s the best camera to use? Or,
What’s the best exercise to lose weight?
And you’ll hear a refrain much like:
The best camera for the job is the one you have with you.
…
Email Marketing Best Practices: Is It Worth It?
Content & StrategyOnce in a while you’ll hear that email marketing is dead, but that’s simply untrue.
In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results.
“Email has an ability many channels don’t:…
Understanding the copywriting process
Content & Strategy Copywriting SkillsThanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.
It’s a quick look at what…
INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!
Content & StrategyWhen you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing.
To save you a bit of time today, Red…
The Truth about Writing (even Hemingway found it hard sometimes)
Work HabitsI love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy.
Those of us who write for a…
Michel De Montaigne and my flagging self-esteem
Content & StrategyWhat happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…
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