G’day, I’m Steve, Copywriter Collective’s Australian copywriter. I’ve had 30+ years working in the Advertising industry as a typographer, art director, and now, copywriter.

Australian copywriter

Having worked for agencies for most of my working life, I know the value and importance of a deadline and sticking to a budget. Need a great freelance copywriter with 30+ years experience? I could be just the person you’re looking for.

My hourly rate is $A100 p/h.

Check out my copywriting samples here.




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Part of the hand-picked team of copywriters here at Copywriter Collective, Steve is here to ensure your tone of voice resonates with an Australian audience.

Whether you need ad concepts, targeted web copy, fresh content, or a new tone of voice, we have it covered. And, written by an experienced Australian copywriter.

Or, if you need your copy translating to English, or into another language, you can rely on our experienced copywriters to take charge of your project.

Check out what our talented pool of copywriters at Copywriter Collective can do for you now.

Contact our local agent

Australian copywriter City

Copywriter Collective Australia Level 1, 285 Anzac Highway, Plympton SA 5044


CALL STEVE : + 04 26 50 28 86

I’ve worked at high profile Adelaide agencies including Clemenger BBDO, and KWP Advertising, and as a freelancer for the likes of eg+ Melbourne, Hotglue Melbourne, Fusion Adelaide and Sydney, Showpony, Cummins Hybrid, Tucker Creative, Blackbocks, and Woof Media, to name just a few.

Creatively, I count myself lucky to have worked on many local, national and international brands including Coopers Brewery, Beyond Bank, Bridgestone, SATC, Adelaide Crows, Health Partners, Santos, Yalumba as well as many regional tourismprojects.


Want some inspiration? Check out some great projects I’ve worked on recently.


1) Discovering why Eldercare Matters.

Eldercare Matters was a great opportunity to interview and tell the stories of extraordinary people, both staff and residents, in the Eldercare community.

Sample copy :

At aged 90, Maggie Noble knows the benefits of living a fit and healthy lifestyle and still runs classes to help fellow residents maintain their health in retirement. Maggie Noble has always been an active person. However, it was not until she retired that Maggie discovered an entirely different and rewarding career as a fitness leader.

  Eldercare Matters 2017

“We needed a skilled copywriter to help produce our annual magazine. Steve came recommended and quickly demonstrated that he was the right person for the job. He understood what we wanted to achieve, researched our brand voice and wrote a diverse range of compelling stories. Steve worked brilliantly within our team environment and helped us deliver our best publication to date. We could not have achieved what we did without Steve’s professional writing expertise.”

-Briony Petch, Marketing Manager — Eldercare-


2) Christmas wishes we all hope would come true.

We all have a specific wish at Christmas time that we hopecomes true — even if it’s got nothing to do with presents under the tree.

Saple copy :

Prince William wishes Billy Connelly would take his knighthood seriously. Australia votes overwhelmingly for gay marriage and we wish it didn’t take $122 million to realise what everyone already knew. The Socceroos get their wish while the Italians wondered what happened. Zimbabwean’s wish to end 37 years of Mugabe rule finally comes true.

  KWP 2017 Christmas Card

“I have worked with Steve (Swills) for over 15 years in his role both as Art Director and Senior Writer. He’s a terrific bloke and a great creative talent. It’s rare to find a copywriter who can write engaging long copy as well as headlines that guarantee a smile. He’s strategically sound, creatively strong, and personally a pleasure.”

-John Baker, Partner/Managing Director — KWP Advertising-


3) Regional tourism expertise

Regional tourism is constantly growing in Australia. Regional marketers, councils, and businesses, are looking for engaging copy that tells compelling stories and entices visitors to visit, indulge in local hospitality, engage with the community, and help boost the regional economy.

Sample copy :

An outback wilderness adventure is a travel experience unlike any other. The vibrant hues of ancient and pristine lands seen by only a handful of people; rare and incredible flora and fauna; the extraordinary characters; and the intricate way nature weaves its magic across a country as old as time itself, is an Australian sensory experience like no other. Welcome to Kirkhope Aviation Outback Air Tours & Corporate Charter. Where would you like to go?

  Visit Port Lincoln

“Woof Media has had the pleasure of working with Steve for the past couple of years. Steve’s long history in the copywriting field and in particular his experience in the tourism industry made him an obvious partner for us. We, and our clients, love Steve’s clever turn of phrase, and his laid back and personable style of writing — it suits our industry perfectly. Steve is a pleasure to have on our team, we regard him as our master wordsmith, and we will continue to work with Steve into the foreseeable future.”

-Naomi Blacker, Director — Woof Media-


More about Copywriter Collective Australia


We only select the best, tried and tested copywriters here at Copywriter Collective.

Picked for their experience and talent, we can always match the best writer to any project. If you need a native English-speaking Australian freelancer to spice up your copy and attract bigger audiences, our pool of freelancers based in Australia can help.

Our clever copywriters are selected to slot in with our eclectic, international portfolio of clients. Covering any platform, language and location, your brand will get VIP treatment every time.

We know that copy from locally-based copywriters is the smart way to answering any brief. That way, you’ll get the right person, with the right insight and experience for the job — whether you need a translation, punchy article, or branding.

Here in Australia, the home-grown talent of local copywriters are here for you. Plus, because we’re just around the corner, we can meet in person to chat through your brief.

Contact us now to get in touch with Steve, our very own Australian team member.


Effective SEO Copy


Optimised content is one sure fire way of boosting search engine results. You can be a small business, and still pack a punch online with the right SEO strategy.

Your search results will climb the rankings with great content. In a digitally-driven world, having a solid online presence has never been more important, and it’s all powered by connecting keywords to your brand. With optimised content, you can drive more people to your social media pages and website.

Copywriters with the right knowhow will create SEO-savvy content to help you get to the top of search engine rankings. Along with having great SEO knowledge, our copywriters have a full-proof understanding of Australian and international markets.

Plus, we’ll look at your USPs to develop concise content that gets attention. Just what you need to convert those internet searches into sales leads.

We also offer robust marketing expertise when it comes to tracking, measuring, and reporting results. It’s details like this that will help you translate audiences into sale leads.

For our international team, a local focus is what really matters. We can put you in touch with a marketing expert based right here in Australia, right now. Whether you fancy meeting them face-to-face, or over Skype, we can work with you and take it from there, chatting though your brand’s communication needs.

Get in touch for an introduction to our local Australian team now. Or, browse our network of Australian copywriters to see who fits your project best.




CALL STEVE : + 04 26 50 28 86


Copywriter Collective Australia

Level 1, 285 Anzac Highway,

Plympton SA 5044