ASML– For nine years I was ASML’s chief copywriter for their employer branding division. My science and technology background gave me substantial insights to the very advanced technological nature of this global leader in the semiconductor industry.
Ricoh– one of the world’s largest suppliers of office automation equipment. I supplied copy for print ads, product brochures, web pages and more .
Caterpillar – for more than five years I was editor and chief copywriter of Caterpillar’s EMEA -region customer magazine: a quarterly 32-page publication in 23 languages. Readership 300,000. I’ve also written print ads, product brochures, web pages and more for this most famous of B2B brands.
Mitsubishi – print ads, product brochures and more – for the parts and services division.
Nissan – print ads, product brochures and more – for the parts and services division.
Yamaha – product brochures and more.
Omron – very wide range of marcom materials for Omron: one of the world’s largest solutions providers for plant-wide factory automation, safety and quality monitoring systems.
Dow Dorning – copy for the ingredient supplier division to the personal care industry.
BDO – I wrote three annual reports for this international accountancy organization.
Food and drink
DMV International – then part of Campina Melkunie. DMV is now a full member of the Campina group. It still supplies milk product derivatives such as proteins and lactose to the global food processing industry.
Nestlé– Global Coffee Market Report – a sort of annual report of the global coffee supply chain, its challenges and the proposed solutions.
Marantz – high-end Hi-Fi electronics specialist. I have provided copywriting for a very wide range of marketing communications materials including consumer print ads, product brochures, web pages and more.
Philips – for both the lighting and healthcare divisions, I have provided copy for print ads, brochures, web pages and more. On several occasions I edited highly technical white papers on Philips Healthcare innovations.
NEC – formerly part of Philips Business Communications group, NEC provides a wide range of PBX solutions and related telecoms products and services.
Novartis – the global healthcare solutions company that provides both prescription and OTC medical treatments.
Intervet – based in Boxtel, this animal pharmaceuticals supplier is now part of Merck-Serono. My copy for this client includes print ads, product brochures, web pages and more.