Hello, I’m Theodora, an Indonesian copywriter

Hi, I’m Theodora, but you can call me Ebi. I’m an Indonesian copywriter and content strategist from Jakarta.

I’m the kind of writer who believes that every company has a story. The good news? Peer-reviewed research has shown that the human brain is particularly fond of stories. A solid story unites your customers, clients, and users with your brand — and it’s actually a lot more convincing than bombastic sales claims and phony, insincere hype.

(If you’re having trouble with your story, don’t worry. That’s my job).

My copywriting clients come from all around the world. Together, we create narratives that engage and inspire–and most importantly, make $$$.(If you’re feeling bold, I also love pop culture references—are you brave enough to include some in your content?).

Note: Though I truly adore working on all kinds of topics and industries, I have extensive thought leadership experience on behalf of companies in these verticals — HR, blockchain, ASEAN finance and fintech, ASEAN startups and business entrepreneurship, computing/IT/telecoms, deep tech. If your topic is highly technical, I’ll find a way to make it insightful, relevant, yet fun to read.