Hello, I’m Theodora, an Indonesian copywriter

I live in Jakarta, Indonesia.

I’m a Creative copywriter

Hi, I’m Theodora, but you can call me Ebi. I’m an Indonesian copywriter and content strategist from Jakarta.

I’m the kind of writer who believes that every company has a story. The good news? Peer-reviewed research has shown that the human brain is particularly fond of stories. A solid story unites your customers, clients, and users with your brand — and it’s actually a lot more convincing than bombastic sales claims and phony, insincere hype.

(If you’re having trouble with your story, don’t worry. That’s my job).

My copywriting clients come from all around the world. Together, we create narratives that engage and inspire–and most importantly, make $$$.(If you’re feeling bold, I also love pop culture references—are you brave enough to include some in your content?).

Note: Though I truly adore working on all kinds of topics and industries, I have extensive thought leadership experience on behalf of companies in these verticals — HR, blockchain, ASEAN finance and fintech, ASEAN startups and business entrepreneurship, computing/IT/telecoms, deep tech. If your topic is highly technical, I’ll find a way to make it insightful, relevant, yet fun to read.

Skills

Theodora’s Copywriter Portfolio

Industries & Clients

B2B
Intershop, Spenmo, Ciputra Development

Entertainment
Greatist, Bustle, FANDOM

Event organisation
SEA Founders, Found8

Fashion
Vaericha, Cotton Capsule

Financial
UOB, DBS, SAP Concur, Xero, 3E Accounting

Healthcare
Varanasi Hospital

Human Resources
R​​ukita, Glints, Randstad, Chubb, PeopleStrong

IT/Telecoms
Indosat Ooredoo Hutchison, T-Systems (T-Mobile), Crayon, Tata Communications, MyRepublic, ST Telemedia, Singtel, TÜV SÜD

Leisure
Riviera Bar Crawl

Media
Magdalene, Catapult, Healthline, VICE, Tech in Asia, Greatist, Bustle, Atlas Obscura, Kill Your Darlings, VICE, Asumsi, The Jakarta Globe, The Jakarta Post

Services
Canva, PropertyGuru, Toggl, J&T, NinjaVan, National Library Board Singapore

Technology, Computing and Security
IBM, AMD, SGInnovate, Infocomm Media Development Authority (Singapore), Wavemaker, EnterpriseSG, Vulcan AI, Singapore Computer Society, ComplyAdvantage, R3, AI Rudder

Agencies as a freelancer

Konpeito Copy

Agencies as an employee

Digital Apple, With Content

Want to see more Indonesian creative copywriters like Theodora Sarah? Here are some suggestions:

Freelance copywriter in Indonesia: Theodora is available today

Theodora was chosen to be a part of Copywriter Collective because of glowing recommendations from clients. Since then, she has worked with us on a broad selection of both national and international projects.

Her areas of expertise include IT, Media and Telecoms, although she has worked in many more sectors, and is willing and able to learn more about the area you operate in.

Alternatively, click here to see another Creative copywriters if Theodora doesn’t quite match the skillset you need for your particular project. Copywriter Collective is a boutique agency representing the best freelance copywriters around the world.

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