As a French copywriter, my credo aftermore than 15 years of experience with some of the sexiest agencies in digital, advertising and branding:
– Prefer simple and impactful ideas to nebulous concepts,
– Avoid taking the consumer for an idiot,
– Favour clear and brief copies,
– Try being funnier than in the 3 previous points.
Beauty
Biotherm, Gilette, L’Oréal, Axe, Marionnaud
Durable Goods
Husqvarna, Lafoêt, K par K
Electronics
Apple, Panasonic, SAP, Samsung, Bose, Haier
Entertainment
Lido, Pierre et Vacances
Event
Rugby world cup, Salon du Bourget
Fashion
Yves Saint Laurent, 123, Cifionelli, Adidas
Financial
Amundi, Natixis,LCL, Societé Générale, Cetelem, Maaf, AXA, Euronext
PGC, non food
Ariel, Mennen, AXE, Tippex
Government
DGAC
IT/Telecoms
Google, M6 mobile, Orange, SFR, Bouygues Télécoms, Universal mobile media, Nokia
Leisure
GO SPORT, Playstation, La FNAC, Brittany Ferries, Club Med, Pierre et Vacances, Wonderbox
Medias
Direct Matin, Libération, France Télévision, Canal satellite
Non profit
Action contre la faim, Perce-neige, Aviation Sans, Frontières
Recruitement
Vedior bis
Retail
Auchan, Monoprix, ATAC, Conforama, TOTAL
Services
EDF, La Poste
Transport
Aéroport de Paris, British Airways, Britany Ferries, G7, Railteam, RATP, SNCF, Aéroports de Paris, G7
2017 : Grand Prix Stratégies du Branding/Design – Jo&joe – AccorHotelsa
2015 : Top Com Silver grand prix award – Novotel rebranding
2014 : Silver Top Com – RTE global corporate campaign
2013 : Gold Lovie award – webdoc “Je suis l’eau d’Evian”
2013 : CSS Design award Site of the day – “Le Manoir Magique”
2012 : Bronze LOVIE Award – Nespresso « Who Else » website
2012 : Favourite Web Award ( FWA, site of the day) – Nespresso « Who else »
2011 : Mobile of the Day FWA – iAd Pixie Nespresso
2011 : Cyberlions shortlist – Cannes International festival of creativity
2011 : Favourite Web Award ( FWA, site of the day) – Nespresso Pixie
2010 : Favourite Web Award ( FWA, site of the month) – Variations Nespresso
2010 : Favourite web award (FWA site of the day) Tanzaru Nespresso
2005 : Bronze DM Trophee, Trophee Action commerciale, VediorBis
2004 : Grand Prix Stratégies, Grand Prix Catégorie evenements, Action contre la faim
2004 : Cyberlions Shorlist, Cyberlions Festival International de Cannes, Bouygues Telecom
2004 : Hit CB NEWS, 3rd Best Copy of the year
2003 : Grand Prix Stratégies, Mention catégorie Bannières Web, Bouygues Telecom
conceptual copywriter
copywriter
transcreator
BBH London, Jung Von Matt , Soleil Noir, Publicis Conseil, BBDP & Fils, TBWA/Paris, Proximity BBDO, Rapp Collins, Tribal DDB Hamburg
(s.1997) Proximity BBDO, Devarrieux villaret, CLM/BBDO, Australie
Ambient Outdoor, Brand/corporate identity, Brand names, Brochures/ magazines, B2B communications, Direct mail, Web pages/websites, Newsletters, Packaging, POS, Presentations, Press releases, Print/poster ads, Radio scripts, Sales/Corporate brochures,TV/Video, TV/Video scripts
profilepicture-copywritercollective
Ollie – English Creative Copywriter – London