Hello, I’m Simon, an English copywriter

I’m an Strategic copywriter

As an English copywriter, I write award-winning ads and market-changing strategies. I’ve got gongs for financial and pharmaceutical work, as well as consumer brands. And my work has connected with everyone from toddlers to teenagers, young mums to old dogs and rugby players to rocket scientists. I’ve won awards for being funny, for being hard-hitting, for being sensitive and for making complex things seem so simple that 84% more people wanted to buy them. One of my award-winning pieces of work was chosen by Peter Souter (2002 D&AD President) as his favourite piece from 45 years of creativity from the D&AD Annual Exhibition. I also won silver in the Best Radio Ad of All Time at the Roses awards. (The one that won gold was written by the Chairman of Judges, but hey.) When WD-40 asked me to look at their marketing after years of flat growth, I gave them to record sales. When the (already very slick and efficient) Everest window company gave me one mailer to prove myself, I increased their sales by £1 million.

Skills

Simon’s Copywriter Portfolio

Industries & Clients

Automotive
Vauxhall, Mercedes, Rover, Land Rover, Ford, Iveco

Beauty/Cosmetics/Perfume
SSL, Durex, Coppertone, Karin Herzog, Scholl, Resolve, Pepcid, Meltus, Vosene, Witch, Clinomyn, RapidWhite, FadeOut, Transform, Harley Medical

Durable Goods
BM, Breville, Husqvarna, Epson, Sony, Barbour, Hunter, The North Face, Kooga, Prosport, Mitre, Umbro, Slazenger, Dunlop, Westin, Hardy, Greys

Electronics
Epson, IBM, Breville, Epson, Sony

Energy/Fuel
MEB, Scottish Hydro Electric, SWALEC, Danfoss, Southern Electric, Powergen

Financial
TSB, American Express, Bloomberg, M&G, Foreign & Colonial, Eagle Star, Direct Line Insurance, New Star, Scottish Widows, CapitalStackers, Provident, Sainsbury’s Insurance, MBNA

FMCG, non food
Persil, Surcare, Oven Pride, ICI Weedol, Polycell, WD-40, Gorilla Glue, Crown Paints, Grangers

Food and Drink
Acardi, Drambuie, Dalmore, Virgin Wines, Moet &Chandon, Vladivar Vodka, Lambrini, WKD, Pork Farms, Cadbury’s Fingers, Sheldon’s Bakery, Princes, Goblin Pies, Hovis, Cadbury’s Fingers, Premier Foods

Government
Greater London Authority, Northern Ireland Tourist Board, Milton Keynes Development Corporation, COI – Open Learning, Manchester City Council, Manchester Metropolitan University, NHS

Healthcare
Novo Nordisk, Qvar inhalers, Merck, Resolve, Pepcid, Meltus, Fade Out, Vosene, Witch, Clinomyn, Rapid White, Wilson Therapeutics, SSL, Interton hearing aids

Home and Garden
Husqvarna, Do It All, Weedol, Polycell, Breville, WD-40, Gorilla Glue

IT/Telecoms
IBM, British Telecom, Sony, Epson

Leisure
Thomas Cook, Neilson, Panorama, P&O Cruises, Airtours, Wendy Wu Travel, Stakis Hotels, Hilton Hotels, Mandarin Hotels, Virgin Airlines, Toby Carvery, Harvester

Luxury goods
Barbour, Mercedes, Moet & Chandon, Bloomberg

Media
The Economist, Bloomberg Magazine, Birmingham Cable TV, Manchester Evening News, Investor’s Chronicle

Non-Profit
Lepra, NSPCC, Gift Aid

Property/Construction
Wimpey, CapitalStackers, Barratt

Retail
Go Outdoors, Blacks, Millets, Scottish Hydro Electric stores, Sainsbury’s, Jewson, Dawsons, Speedy Hire, Machine Mart

Services
The Peninsula Group, Baines and Ernst

Transport
Midland Mainline

Other
Magnet Kitchens, CP Hart, Moben, Express Shopping Channel, Empire Direct, direct response: JD Williams, Simply Be, Simply Yours, The Brilliant Gift Shop, Next Directory, Viva La Diva, Daxon

Media types

Annual reports, Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites

Agencies as an employee

Ogilvy and Mather McCann Erickson Cogent Elliott

Agencies as a freelancer

M&C SaatchiHavas LynxDigitasKlausen + Partners (Copenhagen)

Awards

In the middle years, I concentrated on running my agency and letting everyone else have the glory, but in the years I concentrated on creative work, I had some fun on the podium: Kinsale International Festival 2015 Fresh Awards 2015 D&AD 2002 Cream Awards 2002 New York Festival 1995 DMA 1996 Travel Marketing Awards 2005 2006 CIMTIG Travel awards 2005 IPA Effectiveness Awards 1996 1997 Campaign Direct 1996 1997 Money Marketing Awards 1996 Epica 1995 Roses 1987 1988 1989 National Newspaper Campaign Awards 1990 National Radio Awards 1990 Campaign Press 1988 1990Campaign Direct 1988

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