I am a Vietnamese-born creative, takes inspiration from nature, culture, freedom and companionship. I love to invite people to a world of creativity where local culture could be put nicely into modern context, where I believe cultural fuels are keys to define a great idea. I have been pursuing my profession as a creative copywriter for 6 years, has been handling diverse key accounts with some of the work that I can be proud of. Familiar with both traditional and modern practice, I am more than willing to explore more different ways to bring the brands’ purposes to the next level in communication.
Samantha’s Copywriter Portfolio
Industries & Clients
Automotive
Honda
Beauty/Cosmetics/Perfume
Max Factor, L’Oreal, Maybelline, Nivea
Entertainment
Rock on Radio, Metalzone
Event organisation
Battle of the band, Rock your Passion, Tiger Unite, Unlimited Symphony
FMCG, non food
Unilever (OMO, VIM, Vaseline, Rexona), P&G (Tide, Ariel, H&S, Rejoice), Unicharm
Food and Drink
Nydc, Nescafe, Cocacola, Knorr, Tiger Beer, Johnny Walker
IT/Telecoms
Vinaphone
Media
MTV EXIT, Yan TV
Non-Profit
MTV EXIT
Transport
Futa Buslines
Agencies as a freelancer
2008 – 2009: LOWE
2009 – 2010: TBWA
2010 – 2011: Bates 141
Agencies as an employee
2006 – 2007: DJ Rock on Radio – Voice of HCMC
2007 – 2008: Metalzone Magazine (Editor)
2008 – 2011: Freelance Writer for LOWE, TBWA, Bates 141
2011 – 2013: LEO BURNETT (Creative Group Head)
2013 – 2014: MEDIACOM (Digital Planning Manager)
2014 – Now: Freelance Creative
Awards
2013 P&G Asia Best Promo Platform – “Casino Campaign” – Leo Burnett
2013 Leo Burnett Vietnam – Asia Creative Agency of the year – Gold
2013 Mediacom Vietnam – Asia Media Agency of the Year – Bronze
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines