I found the communication and copywriting industry as my creative roots since 2004, while currently, I’m in love with my playground in #transcreations #startups and #localisation. Currently, I’m working with some Transcreation Agencies for the Indonesian market, also with some specialization in strategic planning, cultural consultancy and VO Direction. It’s been an exciting few years for me, both as a creative copywriter and cultural consultant, handling and winning business pitch of many exciting brands from telecommunication, property, pharmacy, banking, insurance, FMCG, while growing up together with the most talented co-workers in the industry, from the multinational culture and the locals.
Novi’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
Unilever, P&G,Tempo Group
FMCG, non food
Unilever Group (Present), Tempo Group Indonesia (2010-2012) , P&G
Food and Drink
Mondelez (Present), Nutricia Group (2010-2013), Mayora Indonesia (2010-2011), Ajinomoto (2012)
Healthcare
Tempo Group
IT/Telecoms
Intel (2015 – 2018), Sony (2015), Axis (2010-2011), Indosat (2005-2007)
Leisure
phm.co.id (Panorama Hospitality Group Indonesia, 2012-2015), Flocations (2015), Dubai Tourism (2018)
Media
Stubhub.com (2017 – 2018), Instagram (2018), Letsplayplanet (2013-2014)
Services
DHL (2014- Present)
Agencies as a freelancer
Hakuhodo Indonesia (2005)Tag Worldwide/ WLT (UK, China & Singapore), 2013 – Present Koi Advertising (UK), 2014 & 2015 Oliver Agency (UK) 2016 – Present Moravia – Present
Agencies as an employee
Grey Worldwide, Colman Handoko, Matari Indonesia
Awards
1.Young Spike Asia (Finalist, 2010) 2.Falling Walls Scholar (Berlin, 2011)
Media types
Articles, Brand guidelines, Brochures, Corporate identity, Editorials, Naming, Packaging, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
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