I started working as a copywriter in Milan in 2007. Since then I have been working at Leo Burnett, Young&Rubicam and CasiraghiGreco&. I gained experience as a Copywriter in Canada on national and international accounts, developing award-winning campaigns and contributing to new business. As a Toronto copywriter, I have full expertise on both traditional and non-conventional media and I am capable of creative and strategic thinking.
Matteo’s Copywriter Portfolio
Industries & Clients
Automotive
Kia Motors, Pirelli
Durable Goods
Indesit, Hotpoint Ariston, Samsung
Electronics
Samsung, Black Bean Games
Energy/Fuel
Illumia Energia
Financial
Ing Direct, Extrabanca, Banca Sistema, Genialloyd
FMCG, non food
Procter&Gamble Femcare, Colgate
Food and Drink
Diageo, Barilla, Kellogg’s
Home and Garden
Indesit, Hotpoint Ariston
IT/Telecoms
Telecom Italia, Vodafone
Leisure
Blackbean Games, Azonzo Travel, Lastminute.com
Non-Profit
Caritas
Property/Construction
Novecento Real Estate, Pirelli Re
Retail
Numero Uno Harley Davidson Dealer
Services
Azonzo Travel, Genialloyd
Agencies as a freelancer
Ambito 5 – 2006
Agencies as an employee
Leo Burnett – 2007
Young&Rubicam – 2010
CasiraghiGreco& – 2012
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
Awards
2009, represented Italy at the Eurobest Young Creative Competition 2010, Leo Burnett, Ing Direct “Human Billboards” : London International Awards (gold), Epica Awards (silver), Eurobest Advertising Festival (shortlist). 2011, Young&Rubicam, Armani Samsung Galaxy S:Art Directors Club of Europe (nomination) Italian Art Directors Club (bronze, shortlist) Luerzer’s Archive “ad of the week”2012, Young&Rubicam, Azonzo Travel: Eurobest Advertising Festival (shortlist)
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