As a freelance Senior Copywriter, Storyteller and Voice Director, I’ve been working under the banner of the English Department since 2003.
Collaborating with agencies, studios, production houses, direct clients and start-ups across Canada and the U.S., I’ve created campaigns for a diverse range of products and services from hardware to hockey skates and yoga pants. Not to mention, naming countless semi-useful products from insurance policies to laxatives.
Among my favourite projects would be campaigns developed for Adidas, Cirque du Soleil and Volkswagen. I’ve written spots starring Lionel Messi and Derrick Rose, had my work approved by the likes of Yoko Ono and Paul McCartney, and the toughest audience of all—my aging parents.
