Hello, I’m Lixaida, an American copywriter

I live in Los Angeles, USA

Award-winning ECD // Adweek’s Creative 100 // Bilingual Spanish-English…. I’m a creative problem solver that just ended up in advertising. My thrill comes from solving the puzzle. The business challenge. Not chasing the awards. That said, I’ve been lucky enough to win Cannes, Communication Arts, One Show, D&AD, Webby’s, Promax, Clio, etc..etc..etc. Besides being passionate about innovative work (that actually works and affects culture), I enjoy the beautiful mess that is mentoring creative teams. Not because I’m a good human and want to do good. But because it makes ME feel good. So it’s a totally selfish thing.

During my 20-plus years, I’ve worked for clients such as Jack In The Box, QDOBA, IMAX, Netflix, Univision, DoorDash, Raiders, Coca-Cola, Heineken, Johnnie Walker, Smirnoff, Kraft, Ford, Cadbury, Walgreens, Shell, AT&T, Pfizer, Conagra Foods, Gatorade, Pepsi, Nestlé, and Unilever.

On a side note, I also play a mean tambourine and know how to search for bombs and drugs at airports …..and on cruises. Just in case that is something you might need help with.

Skills