Hello, I’m Lisa, English copywriter

I live in Stockholm, Sweden.

Gaming Copywriter, Game Writer, Narrative Designer, Beauty Copywriter

With a portfolio that spans major brands, like IKEA, Hugo Boss and Klarna, I’ve honed my craft as a copywriter, but my heart beats fastest for games and digital entertainment. As an ideas person, I thrive on creating narratives that captivate audiences. Whether you’re launching a new game, making a trailer, crafting an immersive digital experience, or pushing the boundaries of tech, I can make your product cut through the noise. My dynamic approach combines sucker-punch storytelling with an authentic voice, to ensure your message doesn’t just reach your audience, but makes them act.

Skills

Lisa’s Copywriter Portfolio

Agencies as a freelancer

Round & Round, Wilson Creative, Bannerboy, Affairs, FWD, Planeta Design, Content Innovation, Creative Minds, Native Translation, Klarna in-house agency, IKEA in-house agency

Agencies as an employee

Oriflame in-house agency

Industries & Clients

BeautyHugo Boss, Oriflame, Nóttnuit, All Tigers, Natura Cosmetico

Electronics – Estelle, Looftlighter

Energy/Fuel – Duracell

Entertainment – Mojang, Nibiru, Noid Games, Goodbye Kansas, Star Stable Entertainment, Cortopia Studios, Green Hat People, Trail, Sleep Cycle, Circus Cirkör

Fashion – Freebra, Swatch

Financial – Klarna, Zettle

FMCG – Oriflame, Nestle, Snusbolaget, Swedish Match, Remy Martin, Eco by Naty

Food and Drink – Nestle, Remy Martin, Gosset Champagne

Government – Norwegian Maritime Museum

Healthcare – Sandoz, Disruptive Materials

Home and Garden – IKEA

IT/Telecoms – Tieto

Leisure – IKEA

Luxury goodsNóttnuit skincare, Gosset Champagne, Hugo Boss, Remy Martin

Marketing – Iggesund Magazine

Non-Profit – Journeys within our community, Milkywire

Non-food – Snusbolaget, Swedish Match

Retail – IKEA, Oriflame, Nestle, Remy Martin, Gosset Champagne, Eco by Naty

Services – Sleep Cycle, Study Buddy, Easypark, Addison Lee, Gofriendly

Technology – Klarna, Zettle, Tieto, Symbio, Ikano, Sleep Cycle, Mojang, Nibiru, Noid Games, Goodbye Kansas, Star Stable Entertainment, Cortopia Studios, Green Hat People, Trail

Transport – SJ Industries (Sweden National Railway), Addison Lee

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

“I had the privilege to work with Lisa when she was the game writer at Noid. Lisa is a very professional game writer, doing her research very thoroughly to ensure the narrative fits into the world we were creating. She delivered an engaging world narrative design for our game with the player engagement in focus. Lisa is humble, a great team player and I really hope that I will be able to work with her again in the future. I highly recommend her!”

“Lisa is very responsive and great to work with. Her creativity, ideas and input made working with her really fun and enjoyable, and she brought a lot of value and interesting insights to the projects. I heartily recommend Lisa for in-depth creative game writing and world building texts, as well as for her copywriting.”

“I’ve managed Lisa as freelance copywriter in several projects. Lisa is always professional, dedicated and a pleasure to work with. She’s got a sharp pen and is a happy pill to be around. Highly recommended.”

Lisa and I worked together on the Global Creative Team at Oriflame. One of the first things I noticed about her was that she was great at thinking outside of Oriflame’s usual product communication comfort zone, which was vital since we were trying to modernize the company’s brand image. Lisa has a great sense of humor and excels at brainstorming and nailing great brand copy. She’s fast, creative and a super team player.”

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