I’m a bilingual Austrian-Swiss copywriter with a background in journalism and a knack for insight-driven ideas. Naturally, I work at the intersection of URL and IRL—because digital-first doesn’t mean emotion-second.

I write to make things matter. Whether it’s editorials with an edge, immersive museum experiences, viral content about dogs running loose at IKEA, or your next big launch campaign: I believe language should leap off the screen and into people’s hearts. If you’re having fun with it, your audience will, too. Only then will words do more than sell—they’ll stick.

From Austrian dialect to global culture, from activism to absurdity, I move fluidly between formats, tones and markets. Based in Vienna, plugged in everywhere.