Hello, I’m Lisa, an American copywriter

I live in New York, USA

I’m a Content writer

I offer over 15 years of experience at both big and niche clients across beauty, food, luxury, health & wellness, CPG and retail products. I create best-in-class copy & content for print and online formats across channels including web, email, social and native. I also create marketing strategies and proposals.

I have worked at The Wall Street Journal, Meredith Publishing, CBS, NBC, Birchbox, and more. I excel and bring creative storytelling across beauty, food, luxury, entertainment, wellness, CPG and retail verticals. I create content for print and online formats across channels including web, email, social and native. Also proficient in marketing proposals and collateral. I have excellent client relationship expertise, best-in-class copy and project management skills.

My skills include Copywriting & Editing, Content Writing, Social Media & Influencer Management, Proposal Writing and Marketing Strategy. With years as a live stage performer in NYC I have skills in script & sketch writing. I enjoy writing slogans and taglines, product copy print ads and longer-form pieces. I also write sponsored posts and advertorial content. I am an avid foodie and beauty junkie, excited to try new products and experiences. I love meticulously crafting copy, taglines, naming and brand voice, all the way to ideating 360 marketing programs and platforms.

Skills

Lisa’s Copywriter Portfolio

Industries & Clients

Automotive
Cadillac, Tesla, BMW, Ford, General Motors, Ferrari

Beauty

L’Oreal, Neutrogena, Birchbox, Maybelline, Mary Kay, Revlon, Stila, Nars, P&G, Olay, Avon

Entertainment
Netflix, ABC, NBC, SYFY, CBS, HBO, Entertainment Weekly, People, InStyle, Food & Wine, Departures, Travel & Leisure

Financial
Amex, Ally, Edward Jones, Fidelity, Nasdaq, JP Morgan Chase, Morgan Stanley, Schwab, Barclay’s, Goldman Sachs

FMCG
Heinz, Kraft, Nestle, Wonderful Co., Betty Crocker, Bertolli, Ore-Ida, Kellogg’s, Eggland, Ferraro Roche, Hershey, Mars Co., Land O’ Lakes, Famous Amos, Green Giant, Sargento, Stouffers, Cool Whip, Coffee Mate

Food and Drink
The Potato Council, Avocados From Mexico, The Milk Board, The Botanist, Cointreau, Martini & Rossi, Heineken, Applebees, Outback Steakhouse

Government
New York City Council

Healthcare
Pfizer, Novartis, AstraZeneca, Merck, Sanofi, AbbVie, J&J, Bristol Myers Squibb

Home and Garden
La-Z-Boy, IKEA, Walmart, Target, Macy*s, Home Depot

Leisure
Cunard, Hilton, Royal Caribbean Cruises, MSC Cruises, The Four Seasons

Luxury goods
Tiffany, Givenchy, Prada Group, LVMH, Kate Spade, Loro Piana

Media
A&E, The History Channel, Biography, CBS, NBC, ABC, HBO, Showtime, Netflix, People TV, Hulu

Retail
Levi Strauss, Claire’s, Macy*s, Walmart, Target, TJMaxx, Costco

Technology
Meta, Google, WorkHuman, Microsoft, Apple

Travel
GoRVing, Cunard, Hilton, Royal Caribbean Cruises, MSC Cruises, The Four Seasons

Agencies as a freelancer

I have freelanced at Scholastic Publishing, NBC, Time Inc., Birchbox, Apartment Therapy Media

Agencies as an employee

SONY, The History Channel, A&E Television, CBS, Meredith Publishing (Family Circle Magazine), The Wall Street Journal

Media types

Product Copy

Headlines

Email Copy

Branding

Brochures/Magazines

Social Media Copy

Website Copy

Ad Copy

Newsletters

Packaging/Product Description

Presentations

Want to see more American copywriters like Lisa? Here are some suggestions:

Lisa is the American copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Lisa will ensure your brand stands out.

Lisa is available for work onsite in USA or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. She is particularly experienced in the Beauty sector, but has also excelled for clients in Healthcare and Luxury Goods.

Need more options? Visit this landing page New York copywriters to browse other American copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

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