Hello, I’m James, an English copywriter

I live in Barcelona, Spain.

I’m an award-winning copywriter, scriptwriter, and senior creative strategist with 15+ years of experience helping Hollywood studios, tech innovators, and global brands stand out. This hybrid expertise has let me build tone-of-voice projects strategically across entire campaigns. 

From winning BASE Campaign of the Year to creating Instagram’s first choose-your-own-adventure story, I love turning bold ideas into reality. I’ve also had the chance to work directly with A-list names like Hollywood star Ryan Reynolds and Champions League winner Jordi Alba. 

Whether I’m ghostwriting for executives or scripting award-winning video content, I specialise in turning strategy and culture into creative work that connects. 

I’ve built distinctive brand voices and tone guidelines for companies like Google, Orange, and Relo Metrics. I’ve also developed SEO copy (including GEO/AEO) across SaaS and tech platforms, helping brands like SalesScreen drive visibility and conversions. 

More recently, I’ve developed expertise in AI content editing and fact-checking, maintaining consistency and tone of voice across blogs, newsletters, and social media, combining human creativity with cutting-edge optimisation. 

Originally from London and now based in Barcelona, I bring both big-picture vision and hands-on craft, whether that’s dreaming up breakthrough concepts, writing killer headlines, optimising for search and AI discovery, or pitching ideas to stakeholders. 

Skills

James’s Copywriter Portfolio

Awards

BASE Campaign of the Year 2017 (Deadpool, 20th Century Fox)
BASE Supplier of the Year 2016 (Paper Towns, 20th Century Fox)
Best Screenplay – Papaya Rocks Film Festival 2021 (Influencers Anonymous)
Best Short Comedy Film – Static Online Film Festival 2020

Agencies as an employee

Havas (Wilderness Agency), 33 Seconds

Agencies as a freelancer

Firma, B-Reel

Selected Experience

Entertainment: Amazon, 20th Century Fox, Magic Light Pictures, Sony, Warner Bros
Technology: Google, GumGum, Relo Metrics, SalesScreen, SoundCloud
Media: BBC, BuzzFeed, Firma, Orion Publishing Group
Food & Drink: Heineken, Guinness, Roe & Co, Captain Morgan, Iberital
Electronics & Telecoms: Google, Orange, Rode
Automotive: Peugeot/Citroën
Fashion: Ellesse
Sports & Leisure: IconsZone (FC Barcelona / Jordi Alba)
Non-Profit: Cancer Research UK
Beauty: Studio Ingrid Picanyol
SEO: HelloSky, The Book of Everyone
Social Media: Havas Group, 33 Seconds

Media types

AI Content Editing, AI Fact Checking, Articles & editorials, B2B communications, Blogs, Brand identity & guidelines, Brand names, Brochures, Digital media, Internal communications, Newsletters, Packaging & product descriptions, Presentations, Press releases, SEO (AEO/GEO),  Social media, Slogans, TV & video scripts, Websites

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English copywriter needed? James is the writer for you

So you’re looking to hire the best freelance English copywriter you can find? James is one of the most experienced writers in Barcelona, with many years of experience working freelance across Europe and beyond.

His areas of expertise include Entertainment, Technology, Media and Food & Drink, although he has worked in many more sectors, and is willing and able to learn more about the area you operate in.

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