Hello, I’m Greg, an American Copywriter

I live in New York, USA

Hi, I’m Greg. A conceptual copywriter/thinker/believer/doer by trade and a CD/GCD/ECD by experience. I’m lucky enough to love what I do, proud of what I’ve done and if my parents knew how to use an iPhone, hopefully, they’d be proud, too.

I work hard to create original, award-winning, thumbstopping and shareable campaigns, commercials, social posts and content that positively impacts hearts, minds and the bottom line. Sometimes with a laugh, other times, a wink, a smile or maybe even a tear or two. But always, always with concept and craft first.

By my count, I’ve worked on 15 Fortune 50 brands and 38 Fortune 500 brands. And have won over 200 major awards along the way. I play well with others, treating clients, partners, and teams with respect and humility. Effort, always. Ego, never.

In my off-hours, you’ll find me at the gym, on a tennis court (USTA 4.0 rated), peering through a camera, flipping a house, wrenching on a muscle car, supporting Manchester United or playing with my dog.

Skills

Greg’s Copywriter Portfolio

Industries & Clients

Automotive
Acura, BMW, Chevrolet, Chrysler, Fiat, Ford, General Motors, Honda, Hyundai, Kia, Land Rover, Lexus, Mitsubishi, Mercedes, Nissan, Porsche, Toyota, CarMax

Beauty
Nivea

Business
JPMorgan Chase & Co, American Express, O’Shaughnessy Ventures

Durable Goods:
Google Chromebook, Canon Cameras, Canon Printers, HP, Dell, Sony, Sony PlayStation Ōura, Sonos, SportChek

Electronics
Google Chromebook, Canon Cameras, Canon Printers, HP, Dell, Sony, Sony PlayStation

Entertainment
NFL, Manchester United, LA Clippers, Washington Nationals, EA Sports, DirecTV, SportChek

Fashion
Adidas, Puma

Financial
American Express, JPMorgan Chase, TDAmeritrade/Schwab, Visa

FMCG
Crest, Diageo, Wrigley’s Eclipse Gum, GoodLife Recipe dog food, Pepsi, Trojan, SportChek

Food and Drink
Budweiser, Dole, Pepsi, McDonald’s, Diageo, Arby’s

Healthcare
Vraylar, Amgen, Entyvio, Tagrisso, Ubrelvy, AbbVie, Pfizer, Mead Johnson, Tia, Nivea, Trojan

Home and Garden
Lowe’s Home Improvement, Home Depot

Industry/Chemical
Quimica Suiza

IT/Telecoms
Dell, Altice cable, U.S. Cellular

Leisure
PlayStation

Luxury goods
Lexus, Mercedes, Acura, Land Rover, Infiniti

Media
Oath

Non-Profit
Goodwill, Salvation Army, Skirball Center, Getty Center

Retail
Sport Chek, CarMax, McDonald’s, Lowe’s, Home Depot

Services
Delta Airlines, T-Mobile, American Express, JPMorgan Chase

Technology
Google Chromebook, Dell, Ōura, Sonos

Transport
Delta Airlines

Travel
Delta Airlines

Agencies as a freelancer

BBDO
72andSunny
TBWAChiatDay LA & NYC
L&C New York
Cutwater
Deutsch
Innocean
McKinney
Mullen
VML
Commonwealth//McCann
Saatchi LA & NYC
RPA
Publicis
Havas

Agencies as an employee

BBDO Worldwide
TBWAChiatDay
Team One

Awards

CANNES: Grand Prix Lion, Titanium finalist, 2 Gold, 2 Silver, 3 Bronze, 10 finalists. Ranked #5 Copywriter. Helped earn Top 5 Independent Agency of the Year, #3 Independent Agency: Strategy
ONE SHOW: 6 Gold Pencils, Green Pencil, SDG Pencil, 25 Finalists. Ranked #3 Creative Director, #3 Copywriter. Helped earn Best Independent Agency
D&AD: 1 White Pencil, 2 Yellow, 2 Graphite, 13 Wood. Ranked #10 Creative Director, #14 Copywriter
CLIOS: Grand Clio x 2, 15 Gold, 8 Silver, 17 Bronze, 26 Finalists. Helped earn Best Independent Agency award
ADC: 1 Gold Cube, 5 Silver, 4 Bronze, 19x Finalists. Helped earn Best Boutique Agency
ANDYs: Grand Andy, 7 Andys. Also helped earn Best New Agency
LIA: 3 Best In Show, 5 Gold, 2 Silver, 5 Bronze. Helped earn LIA Global Client of the Year, LIA Independent Agency of the Year and LIA Design Company of the Year
EFFIES: 1 Silver, 1 Bronze, 5 Finalists.
AICP: 2 Inclusions.
WEBBYS: 2
COMMUNICATION ARTS: 2
EMMYS: nominated
THE DRUM: #12 Creative Director, #6 Copywriter
WARC: #4 Global Independent Agency, #3 North America Independent Agency, WARC #9 North American Agency (overall)
AdAge & AdWeek Small Agency of the Year

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

Want to see more American copywriters like Greg? Here are some suggestions:

Greg never fails to deliver the fresh and the funny. The spot he created for Hyundai at Innocean was one of the best we’ve done. His Creative Direction with the director on the shoot was masterful and smart. He’s a great creative asset.

Greg is one of those rare creative directors who border on genius. He’s a brilliant writer and a wonderful presenter and storyteller, captivating rooms full of people again and again while working diligently and passionately to elevate the work.

Greg has the holy trinity of skills you want in a senior creative: He’s an immensely talented writer, a real workhorse and a genuinely nice person. We’ve worked on quite a few pitches together and he’s not only delivered, but over-delivered by filling the brief and then giving a little bit more to push the work from “good” to “great.”

Greg is the American copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Greg will ensure your brand stands out.

Greg is available for work onsite in New York or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. He is particularly experienced in the Financial sector, but has also excelled for clients in Automotive and Sports.

Need more options? Visit this landing page USA copywriters to browse other New York copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

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