Hello, I’m Gerard, a Dutch copywriter

I’m Dutch and I live in Santiago, Chile.

Multi-award winning, trilingual (NL/EN/ES) creative director Art/Copy with 40 years of experience in advertising, direct marketing, B2B, BtL and digital. Has written for clients in Australia, Chile, the Netherlands, United States and South Africa. Master in strategy and Google Webmaster. Published “Imagina lo Imposible” – a book about applied creativity – in May 2015 (ES, paperback and Kindle), and is about to publish the English version, called “Imagine the Impossible”, in the second half of 2017. Writes, since 2009, a bilingual blog (EN/ES) about photography with 3.000 unique visitors per month and collaborates with Wikipedia and Wikimedia since 2006. Has created several Dutch and Spanish language packs for the B2 Evolution blogging software.

Skills

Gerard’s Copywriter Portfolio

Industries & Clients

Automotive
General Motors (Opel, Chevrolet), IVECO, Mazda, Saab, Vredestein (tires)

Beauty/Cosmetics/Perfume
Istrar Nails & Beauty, Kenin, L’Oreal, Mennen, Schwarzkopf

Durable Goods
De Slegte bookstore, Skala electronics rentals, Trouw Newspaper

Electronics
1366 Technologies, Bluefin Robotics

Energy/Fuel
Esso, Mobil

Fashion
De Bijenkorf, H&M, Ripley

Financial
Aegon, Centraal Beheer, Delta Lloyd, v. Landschot bankiers, Postbank, Vereenigde Spaarbank

FMCG, non food
Agfa, Bayer, P&G, R.J. Reynolds, Unilever

Food and Drink
Acancagua Oil & Extract, Beschuit Collective, Coca Cola Company, French Cheeses Collective, Knorr, Nibbit

Government
AIDS, Emancipation

Home and Garden
Greenspot Hoveniers, Sodimac Homecenter

Industry/Chemical
BASF, Flextank, GasAndes, Holtec, Mesa Redonda Chile, Metrogas, Tonelería Nacional

IT/Telecoms
Dutch PTT, CTC/Telefónica, la Red Televisión

Leisure
Adidas, Lan Chile, Puma, Teatro del Lago

Non-Profit
Brahma Kumaris, Fundación Andes, Fundación Mustakis, The Nature Conservancy

Property/Construction
Bodenor/Flexcenter, Mackenzie Hill, Paz Froimovich, Valle Escondido, Victoria Unión

Recruitment
Capacity (Head Hunters), Chilean Air Force (FACh)

Retail
Albert Heijn, Bijenkorf, Fobbia Design, Hema, H&M, Parque Arauco, Ripley, Sanders Meubelstad, Wehcamp post-order

Services
ANWB, Caja los Andes, Coopers & Lybrand, Localiza/Tattersall rent-a-car, Publidata, Vedior Temp Agency

Agencies as a freelancer

Self employed/partner: Nijenbandring de Boer / Prins – Amsterdam, Cybernetics Integrated Communications – Amsterdam, Idea Publicitaria – Santiago, Amsterdam Publicidad – Santiago

Agencies as an employee

DDB/Needham, Grey, McCann Erickson, Rapp & Collins, Young & Rubicam, PMSvW/Y&R, Prolam/Y&R

Media types

Annual reports, Articles, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Websites

Awards

Advertising Dutch Art Directors Club: 4 Awards, 2 Merits (PMSvW/Y&R – 1988, 1989, 1993)Andy Award: Merit (Y&R, 1987)Clio: Gold “Foods” (Y&R, 1988)Effie (Netherlands): Gold (Y&R, 1986)New York Advertising Festival: Finalist (Y&R, 1987)Art Direction Magazine, New York: Creativity Award (Y&R, 1987)Direct Marketing: Golden Letter (Netherlands): silver (2) and bronze (Rapp & Collins / Cybernetics, 1991, 1992, 1993)DMA, Direct Marketing Association: Echo Leader Award (Rapp & Collins,1992)European Direct Marketing Association: EDMA Award (2) (Rapp & Collins, 1991, 1992)Silver Ruler (Netherlands): Merit (Rapp & Collins, 1991)Art Direction in Photography: Association of Fashion, Advertising and Editorial Photographers (AFAEP- London). Merit. Photographer: John Claridge (Y&R, 1989)European Advertising Association, EPICA. Kodak Pro Prize for Outstanding Photography. Photographer: Adam Savitch (Cybernetics,1993)

Tell us more about your project – Our agents will connect you with Gerard

    © 2025 Copyright - Copywriter Collective by ebavs.net