Skills

Hello, I’m Fraser, English copywriter

I’m English and I live in Amsterdam, Netherlands

Carefully chosen words and an appropriate tone of voice can make all the difference to the effectiveness of your communications. As it’s a combination I have been lucky enough to apply for companies and organizations large and small across multiple sectors.
This work has encompassed concept creation, websites, SEO articles, corporate messaging, branding, naming, speeches, editorial, scripts for films and animations, collateral and almost any other form of communication you can think of.
I believe this variety of experience has given me a deep understanding of how to say the right things to the right audience in the right way. I also like to think that I have developed strong instincts in terms of branding, derived from the many branding projects in which I have been involved.

HIRE FRASER

Industries & Clients

Automotive
CITROEN, MITSUBISHI, OPEL, NISSAN

Beauty/Cosmetics/Perfume
INC MASQUELIERS, PIZ BUIN

Durable Goods
GRAND VISION (ALL THE WORLD SUNGLASS AND EYEWEAR BRANDS)
KRONAN CYKEL, VILLEROY & BOCH

Electronics
PHILIPS, SONY, CANON, TOMTOM, RICOH & OTHERS

Energy/Fuel
SHELL

Entertainment

COMEDY CENTRAL, SKY, DISNEY CHANNEL

Fashion
NIKE, ADIDAS, GARCIA JEANS, O’NEILL, FOOTLOCKER. DENNIS DIEM,
GRAND VISION

Financial
ING, IMC, CASS BUSINESS SCHOOL, NAT WEST, CREDIT LYONNAIS,
AMEX OTHERS

FMCG, non-food
P&G
Food and Drink
UNILEVER, MARS, DIAGEO. GATE GROUP/DE STER, INC MASQUELIERS

Healthcare
COVIDIEN, AMERICAN MEDICAL SYSTEMS, TAMPAX, TYCO HEALTHCARE,
PUUR

Home and Garden
VILLEROY & BOCH (SAUNAS AND HOT TUBS)

Industry/Chemical
DSM, AKZONOBEL, ARCADIS, VOPAK, PANALYTICAL, KLM ENGINEERING
& MAINTENANCE, KAEFER, ENRAF, REPOWER AND MANY OTHERS

IT/Telecoms
IBM, ATOS, EXACT SOFTWARE, VODAFONE, BT, KPN, ERICSSON,
SIEMENS & MANY OTHERS

Leisure

CLUB MED, HOLIDAY INN, ADIDAS, NIKE, ETXEONDO AND VARIOUS
OTHERS

Luxury goods
CARTIER, DENNIS DIEM, VILLEROY & BOSCH, GRAND VISION

Media
FT, NEW SCIENTIST, SKY TV, DISNEY CHANNEL. CONNECTED CIRCLES,
HEADLINE

Non-Profit
UN

Property/Construction
KRONENBURG GROUP, BRYANT HOMES, PRO WINKO. NLE AND OTHERS

Recruitment
AKZONOBEL. VOS LOGISTICS, ELEKTA, 24/7 TAILOR STEEL, MICROSOFT,
ELSEVIER AND OTHERS

Retail
FOOTLOCKER. O’NEILL, SAINSBURY. GRAND VISION

Services
TNT AND OTHERS

Transport
KLM

Other
EDUCATION – CASS BUSINESS SCHOOL, LAUREATE ONLINE EDUCATION,
LANGUAGES OUT THERE AND OTHERS

INDUSTRY ADVOCATE GROUPS: FIFPRO, EUROPEAN INDUSTRIAL
INSULATION FOUNDATION

Other Languages

Dutch

Awards

Various awards in various countries.

Agencies as a freelancer

I have worked with countless agencies large and small, although most of my
work these days is direct-to-client. Among the advertising, positioning and design
agencies I have worked with recently are Vaz Dias, De Ster, VBAT, Headline,
Macmoon and No925.

Media types

Advertising, Editorial (including SEO articles), Websites, Corporate Films,
Animations, TV Commercials, Recruitment Texts, Brochures, Direct Mail, Internal
Communications, Newsletters, Naming, Point Of Sale, Presentations, Press
Releases, Brand Manifestos, Radio Scripts, Speeches

HIRE FRASER

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