Despite studying Business and Finance at college, I still ended up as a copywriter.
Starting out in Manchester UK, with a small regional outfit, I earned my wings after two years and moved to London to work for the multinational, Carlson Marketing Group.
Seven years and seventeen creative awards later, I packed his bags again and headed to Sydney Australia, where I worked for the Lowe Group (known in Australia as Lowe Hunt).
Automotive
BMW, FORD, CHRYSLER, DODGE, JEEP, RENAULT, CITROEN, SUBARU, VAUXHALL BRIDGESTONE, WHEELS MAGAZINE
Beauty/Cosmetics/Perfume
L’OREAL, MAC, SCHWARZKOPF, GARNIER
Electronics
SONY, EMIRATES COMPUTERS
Energy/Fuel
BRITISH ENERGY COUNCIL, PETRONAS, SHELL, TOTAL FINA, CHEVRON CORPORATION
Entertainment
SONY PLAYSTATION, BEUNA VISTA HOME ENTERTAINMENT, THE AVIATION CLUB, CENTURY VILLAGE
Event organisation
QUANTUM OF SOLACE EVENT – SMIRNOFF, BACKSTREET BOYS EVENT – SMIRNOFF
Fashion
INC., BESTSELLER
Financial
VIRGIN MONEY, SAVE & PROSPER, HALIFAX, BARCLAY’S IFA, STANDARD CHARTERED BANK, NOOR ISLAMIC BANK
FMCG, non food
SHOE EXPRESS, MASAFI TISSUES
Food and Drink
HEINEKEN, WHITBREAD, UNITED DISTILLERS AND VINTNERS, SCOTTISH COURAGE, MATTHEW CLARKE, JACK DANIELS, SOUTHERN COMFORT, OREO, MAGGI, KNORR, NESTLÉ GROWING-UP MILK, NESTLÉ PURE LIFE WATER, NESCAFÉ RED MUG, GOLD BLEND & MY CUP, NESQUIK
Government
GOVERNMENT OF DUBAI – SHEIKH MOHAMMED BIN RASHID AL MAKTOUM’S OFFICE, BRITISH ENERGY COUNCIL, THE HEALTH AND SAFETY EXECUTIVE
Healthcare
ECOLAB, AMAPHARM
Industry/Chemical
CAPAROL PAINTS
IT/Telecoms
NOKIA, VODAFONE, ORANGE, SONY ERICSSON, HEWLETT PACKARD, APPLE, DELL, DU, ETISALAT, PACIFIC CONTROLS, UCELL, COMPAQ, GENIE MOBILE, PACIFIC CONTROLS
Leisure
BRITISH AIRWAYS TRAVEL SERVICE, EMIRATES HOLIDAYS, DREAMLAND AQUAPARK, ART, HILTON, THE CELLER, THE AVIATION CLUB, CENTURY VILLAGE, BICE DI MARE, RAFFLES HOTEL
Luxury goods
PALM MARINE, DIOR
Non-Profit
WORLD WILDLIFE FUND, FREEDOM FROM TORTURE, AMNESTY INTERNATIONAL
Property/Construction
KNIGHT FRANK, CITYSTARS SHARM EL SHIEKH AND CAIRO, SOROUH REAL ESTATE, BARRET HOMES, ACICO, IMAGINE HOMES, V…GREECE ON THE WORLD
Recruitment
THE BODY SHOP, SMITH SYSTEM ENGINEERING, CARLSBERG-TETLEY, ARCADIA GROUP, THAMES VALLEY UNIVERSITY, KISS FM
Retail
WAFI MALL, MALL OF THE EMIRATES, SHOE EXPRESS, MASAFI TISSUES, HEINZ KETCHUP, FARLEY’S BABY FOOD
Services
LEADING FOOD CONCEPTS GROUP, BOYLE LEISURE ENTERTAINMENT, YELLOEW PAGES
Transport
KLM, BUZZ, BRITISH AIRWAYS, VIRGIN, EMIRATES, ETIHAD, FLY DUBAI, AIRTOURS, AMERICAN AIRLINES, EUROSTAR
BWM 2009Ogilvy 2009, 2010, 2011, 2012Havas (then called Euro) 2010Bestseller 2015/6
Connectpoint 1995DMP 1996Carlson 1997Lowe Hunt 2003Grey Worldwide 2004FP7 McCann 20005Publicis 2011Avant Communication 2013
1996, DMP, WWF ‘Golden Lion Tamarind Pledge’, DRAMI, Marketing Week Awards 1996, DMP, The Medical Foundation ‘John McCarthy Appeal’, Marketing Magazine Awards 1996, DMP, IPC Media ‘Eventing Magazine Subscription, Marketing Week Awards 1997 DMP, WWF ‘5% Bequest’, Marketing Week Awards 1997, Carlson, Citroen ‘Horses Mouth’, AME 1998, Carlson UDV ‘Scuba Promotion’, AME 1999, Carlson, UDV Gordon’s Cube’, EPICA 1999, Carlson, UDV Gordon’s UK Cube’, Campaign Awards 1999, Carlson, Scottish Courage ‘The No Nonsense Man Speaks’, Campaign Awards, Adline Awards, SPCA and The Drum Awards 2003, Vodafone ‘There’s a Place’, Adnews Awards 2008, FP7 McCaan, Heinz ‘Ransom Note’, NYF, Graphis and Campaign Awards
Annual reports, Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
Goran – Croatian copywriter – Zagreb