Hello, I’m Amber, an American copywriter

I live in Austin, TX, United States.

I’m a Toy brand creative director

I’m a Creative Director and Senior Copywriter who still gets a rush from a perfect headline.

Twenty years and 160+ brands in, I’ve written for kids, teens, families and every audience in between — from Monster High and Unicorn Academy (#1 on Netflix) to lifestyle, entertainment, and brands I had to Google before I wrote for them (and then knocked them out of the park anyway).

Mattel. Spin Master. Disney. Nickelodeon. Netflix. Different audiences, same instinct: knowing exactly when it hits. My Mattel work earned a Mobius Award for creative excellence and sales impact.

Amber Cahill creative copywriter and creative director in Austin Texas portrait
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Skills

BeautyEntertainmentFashionFinancialFood and DrinkMediaRetailTechnologyToys

Amber’s Copywriter Portfolio

Featured case study

Mermaid High — Spin Master
The brief: launch a new girls’ entertainment brand in a market where the toy aisle is won on story. The idea: episodic YouTube storytelling that made the dolls characters kids already loved. The result: Spin Master leadership backed further investment in Mermaid High animation over other marketing tactics — in a Senior Director’s words, the storytelling was “imperative to the brand’s success”. Watch the series work below.

Agencies as an employee

Spin Master, Ltd. (in-house agency), Mattel (in-house agency).

Agencies as a freelancer

Ogilvy & Mather (Los Angeles), Young & Rubicam (Los Angeles/San Francisco), Dentsu (Los Angeles), Ground Zero (Los Angeles), Colby & Partners (Los Angeles), Diaframma (Italy), Rotter Creative Group (New York), HuHu Studios (New Zealand).

Industries & Clients

Entertainment: Disney, Nickelodeon, Netflix, DreamWorks, Warner Brothers, Cartoon Network, Universal Studios, MGM Studios
Toys, Kids & Family: Mattel (Barbie, Monster High, Disney Princess, Fisher-Price), Spin Master (Paw Patrol, Unicorn Academy, Mermaid High, Hatchimals), MGA Entertainment (Bratz), Moose Toys, Zuru, JAKKS Pacific
Retail: Toys ’R’ Us, Walmart, Target, Amazon
Beauty: Neutrogena
Financial: Citibank
Food & Drink: California Avocado Commission, Kissui Vodka, Pinky Vodka
Technology: Roblox (Unicorn Academy activation)
Tourism: Visit Austin

Media types

B2B Communications, Brand/Corporate Identity, Brand Guidelines, Brand Names, Brochures & Magazines, Digital Media, Long-form Branded Content, Packaging & Product Descriptions, Presentations, Print & OOH, Social Media, Slogans, Song Lyrics, TV & Video Scripts, Websites.

Recommendations

“Amber’s a wordsmith that I can’t wait to partner with again someday. Really amazing and well-thought out work. She’s a fantastic creative, passionate… resourceful and has her finger on the pulse of current trends.”
Celeste Pascual – Art Direction & Design

“Want the best ad/commercial in the world? Amber Cahill is your ‘go to’ goddess! Not only is Amber an absolute breath of fresh air in an industry full of cookie cutter service providers, she is a truly good person… I recommend her with two enthusiastic thumbs up!”
April Paradise – Licensing & Marketing (client, Playmates Toys)

Monster High campaign creative by Amber Cahill creative copywriter for Mattel
Barbie The Fashion editorial spread copywriting by Amber Cahill creative copywriter
Gossip Girl out-of-home billboard campaign by Amber Cahill creative copywriter
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Toy brand copywriter needed? Amber is the writer for you

So you’re looking to hire the best freelance toy copywriter you can find? Amber is one of the most experienced writers in Austin, TX, with many years of experience working freelance across USA.

Her areas of expertise include Toys, Kids & Family brands, Entertainment and Beauty, although she has worked in many more sectors, and is willing and able to learn more about the area you operate in.

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