As a senior copywriter and ACD with 15+ years of experience, I co-create with brands and agencies all over the world, providing copywriting, editing, and creative direction.
I specialize in brand identity: writing copy for websites, print and digital ads, video scripts, manifestos, taglines, naming, CRM, and paid media. My favorite industries to write for include outdoor lifestyle, sustainable fashion, luxury automotive, beauty, technology, and food and beverage.
I’ve been told that people like working with me because my writing is fresh, thoughtful, and compelling. One of the things I’m most proud of, brand-wise, is the relationships I’ve formed with my clients — and when word-of-mouth referrals introduce me to even more amazing people.
Abby’s Copywriter Portfolio
Industries & Clients
Automotive
Audi
Beauty
Rodan+Fields, Kumo Beauty, Proven Skincare
Education
Harvard Business School
Electronics
Duracell, Weber Grills, Trimble
Entertainment
Live Nation
Fashion
The North Face, Spyder Active Sports, The Boa System, PACT Organic Clothing, LVL XIII Brands
Financial
DNVR Financial
Food and Drink
Starbucks, Silk Almondmilk, So Delicious Dairy Free, Horizon Organic, Light + Fit, Bobo’s Oat Bars, ONEHOPE Wine, Seattle’s Best Coffee, 7Cellars, Two Good
Healthcare
Walgreens
Leisure
IKON Pass, Alterra Mountain Company, The North Face, The Boa System, Spyder Active Sports, Specialized Bikes, Weber Grills
Luxury goods
Audi, LVL XIII Brands, Kumo Beauty
Non-Profit
Colorado Department of Public Health and Services, Stand Up Colorado
Non-food
Pampers, Verra Cannabis, Naturemade Vitamins, Gillette
Retail
Starbucks, Silk Almondmilk, So Delicious Dairy Free, Horizon Organic, Light + Fit, Bobo’s Oat Bars, ONEHOPE Wine, Seattle’s Best Coffee
Technology
Google, IBM, NetApp, CDW, Lenovo, Hitachi, AllCloud, HPE
Tourism
Napa, Sonoma, WineCountry, Hilton Grand Vacations, Treetop Trekking
Travel
Napa, Sonoma, WineCountry, Treetop Trekking
Agencies as a freelancer
Agency Off Record (Denver)
• Burns Marketing (Denver)
• CSM (San Francisco/NYC)
• Danone North America (Boulder)
• Dfuzr (Boulder)
• Factor (San Francisco)
• Grit. (Denver)
• IMM (Boulder)
• Lumenati (Denver)
• Mondo Robot (Boulder)
• Ogilvy (Denver/NYC)
• Prose Media (NYC)
• Reed Hill (Arizona/Denver)
• SE2 (Denver)
• SLATE Studios (NYC)
• Somnio (Austin)
• Spawn Ideas (Anchorage/Denver/Seattle)
• Strada (Denver)
• TBWA Integer (Denver)
• Unbridled (Denver/Boston/San Diego)
• Urban Canvas (Denver)
• Wunderman (Boulder/NYC/Kyoto)
Agencies as an employee
• rabble+rouser (Denver)
• Ogilvy (Denver
• Factor (San Francisco)
Media types
Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
CRM
Digital Media
Internal Communications
Manifestos
Newsletters
Packaging/Product Description
Paid Media
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Slogans
TV/ Video Scripts
Websites
Awards
2023 Heartland Emmy Award for Best Commercial Campaign “Forward Together: (Agency: Lumenati)
2018 LinkedIn PROFinder: Best of 2017, Copywriting (Agency: Abby Elise Creative LLC)
2016: BMA Colorado Gold Award, Event Marketing, “IBM New Work of Marketing” (Agency: Ogilvy)
2016 BMA Colorado Silver Award, Corporate Branding, “Spyder Branding Campaign” (Agency: Ogilvy)
2016 BMA Colorado Silver Award, Video and Multimedia, “Mentor Graphics Valor Video” (Agency: Ogilvy)
2013 APPY Award, Healthspek Personal Health Record (Agency: rabble+rouser)
2013 New York Times Best Seller, “Weber’s New Real Grilling™ (Agency: rabble+rouser)
2013 Webby Award, Lifestyle (Handheld Devices) category, “Weber® Grills App” (Agency: rabble+rouser)
2012 New York Times Best Seller; Finalist, Best Cookbook at International Gourmand Awards, “Weber’s Smoke™” (Agency: rabble+rouser)
2012 PR News Award, Best Nonprofit Website
PR News Award, “LiveWell Colorado Obesity Awakening Campaign” (Agency: rabble+rouser)
2012 Webby Honoree, Health category, “Livewell Colorado Website” (Agency: rabble+rouser)