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For over 20 years I’ve been creating campaigns and writing copy for clients of all shapes and sizes. However complex the challenge I’m presented with, my aim is to strip it back and simplify. After all, the more people understand what you’re selling, the better the outcome. It’s not about dumbing down, it’s about clear, concise messaging delivered creatively.
If you like the sound of that, I’d love to talk to you about your project.
Automotive
Mini, BMW, AA.com, Lex Vehicle Leasing, FMG,Volvo Trucks, The Car People, Clipper
Beauty/Cosmetics/Perfume
Illamasqua, Xen-Tan,Nouveau Lashes, Tangle Teezer, Neal & Wolf, Cloud Nine Hair
Electronics
Canon (camera and printer),Digital Surveys, Microsoft
Energy/Fuel
Ecological, British Gas, Scottish Gas, Scottish/Southern Electric, SWALEC, Scottish Hydro, Utilities in 1, Centrica Business solutions
Entertainment
Random House Publishing, Historic Scotland, The Royal Armouries, Hadrian’s Wall Trust, BBC
Event organization
StodgePodge 2014, Gateshead Digital Summer 2010/2011
Fashion
Diesel, Republic
Financial
HSBC, Goldfish, Intelligent Finance, National Savings, Comdirect, Royal Bank Invoice Finance, Debt Busters, Hitachi Personal Finance, Covered4, Lumley, Atom Bank, Hitachi Finance, We Fight Any Claim, Sage, We Plan, Insurance
Food and Drink
Baxters Soup, Scottish Meat, Boost Energy Drinks, Seabrooks, Arla, Cambridge Diet, Newcastle Brown Ale, Greggs the Bakers, Tesco Wine Club, Scottish and Newcastle
Government
Labour Party, Newcastle Council, Gateshead Council, Sunderland Council, Mayor ofLondon, Science Central
Healthcare
NHS, Food Nation, 3M, AngelCare
Home and Garden
Habitat, B&Q, Johnstone’s Paint, PrimaLawn
Industry/Chemical
AkzoNobel, Dulux Trade, VELUX, SandB EPS, SafeStyle UK, PrimaLawn, Warmseal, 4Projects, Digital Surveys
IT / Telecoms
BT, Demys, Adventi, Russell Communications, Nokia , Jump, Communicator
Leisure
Tom’s Companies (Serenity in the City, Fisherman’s Lodge), englandfans – the official England supporters club, Sunderland Aquatic Centre, Thomson Holidays, Festive Leeds, Neilson Holidays
Luxury goods
Whitehurst (clocks) Media
Mediacom, Getty Images, The Economist, The Express, The Daily Star (online), Big On Print
Non-Profit
World Wildlife Fund, UNICEF, Childline, Guide Dogs For The Blind, Sight Savers, Scope, Sophie Lancaster Trust, RSPB, SSPCA
Property / Construction
Dulux Trade, VELUX, Miller Homes, B&Q, OneSearch Direct, BuildStore, Len Lothian U-Store, Strata, ESH Group, Dunelm Homes, SandB EPS, Sanderson, SafeStyle UK, PrimaLawn, Warmseal, 4Projects, Digital Surveys, Daval Kitchens, Pointer Alarms, Yale Alarms, Johnstone’s Paint, Forbo
Recruitment
Big Splash Recruitment, Randstad
Retail
Tesco Clubcard, Brewsters Restaurants, ASDA, Greggs the Bakers, NUBY, Comet, Olympian, Habitat, NuFarm, The Gates Shopping Centre, B&Q Services, British Gas, Scottish Gas, Scottish/Southern Electric, SWALEC, Scottish Hydro, Utilities in 1, Canon, IT Tablet
Transport
Isle of Man Steam Packet Company, WAGN Rail, Qatar Airlines
Education
RUmad, Newcastle College, Gateshead College, E-Quality Learning, ICS, The Next Generation, GCSEPod, BBC Learning, BBC Online, Huthwaite International, Dunhumby
Travel
Thomson Holidays, Neilson Holidays
Gambling
Bet365, Ladbrokes, Gala Bingo, 32 Red, UNIBET, 888 Casino
2007:
WWAV Rapp Collins
Pravda
JDA
Principles
The Design Group
Ballantyne Taylor
2014 onwards:
Turn Key
Cherry Tiger
StartJG (Dubai)
Propaganda
Keltie Cochrane
TKLA (USA)
Atom Bank (in-house)
Earnest
Certain
Brawl
Cubo
Why Not Think People
Caburn Hope
BBC
Cravens
CWA
Found
Flipbook
Deliveroo (in-house)
The most noteworthy, not including nominations:
1998 DMA Awards: Best Charity Campaign – WWF – Gold
1998 FEDMA Awards: Best Charity Campaign – WWF – Bronze
2008 Fresh Creative Awards: Outdoor poster – Direct Gov – Silver
2008 Fresh Creative Awards: Regional Newspaper ad – Direct Gov – Silver
2009 Fresh Creative Awards: National Newspaper Campaign – Bet365 – Silver
2009 Fresh Creative Awards: Consumer Magazine Campaign – Bet365 – Gold
2009 Fresh Creative Awards: Best Use Of Art Direction – Bet365 – Silver
2009 Roses Creative Awards: Best Press Campaign – Bet365 – Silver
2012 The Drum Awards – Design Agency Of The Year – Keltie Cochrane (which I co-owned/was Creative Director of)
Animation
Ambient Outdoor
Articles/ Editorials
B2B communications
Blogs
Brand Names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Manuals
Newsletters
Packaging
Point of sale
Presentations
Press Releases
Print/Post Ads
Radio Scripts
TV/Video
Sales/ Corporate Brochures
Slogans
Social Marketing
TV/ Video Scripts
Web Pages/ Websites
1997-1999 Smith Bundy Carlson
1999-2001 Evans Hunt Scott (ehsrealtime)
2001-2005 Only U (Union Direct)
2006 Ballantyne Taylor
2007-2008 Drummond Central
2008-2009 Propaganda
2009-2014 Keltie Cochrane
Olly – English copywriter – London