Hello, I’m Pamela, an American copywriter

I live in Chicago, United Sates.

I offer more than words—solid strategy, flexible thinking, and wild “what if?” ideas. I’m known for innovative ideas and a unique voice intended to gain attention, attract interest, inform decision-making, and spur action.

I love branding, concepting, and product naming. I’ve written long form, short form, snappy headlines, and catchy slogans: websites, print collateral, and digital media for global corporations or spankin’ new startups.

At last count, I’ve had over 50 clients in 15 market categories, named 18 products, won 15 awards, and consumed 30,000+ cups of coffee. I’ve been using a Mac my whole career (except for that one client who used Windows. I still can’t talk about it.)

Skills

Pamela’s Copywriter Portfolio

Industries & Clients

Beauty
Amway Corporation (Artistry Cosmetics), Momma’s Home (natural skincare)

Durable Goods
Uncle Goose Toys, KitchenAid, HotLogic

Energy/Fuel
CitraTech

Entertainment
Opera Grand Rapids, Grand Rapids Civic Theatre, Sperry’s Moviehouse

Financial
Old Kent Financial Corporation

Food and Drink
JellyBee, Meijer

Government
Lakeshore Advantage
Healthcare
Corewell Health, Augmedix, Aerobiotix, McClaren Health, Stryker, Care Cardinal, Myriad Genetics, TwelveStone, Onsite Women’s Health, Conifer, Nashville General Hospital, Vein360

Home and Garden
Amway Corporation (Home and Laundry Care)

Industry/Chemical
Dow Chemical

IT/Telecoms
SAP, Microsoft, Manobytes

Luxury goods
Alef Bet (jewelry)

Non-Profit
Carol’s Ferals, Lakeshore Habitat for Humanity, Family Hope Foundation

Property/Construction
Durolast, Great Lakes Superior Walls

Retail
Drylock (adult diapers), Fat & Sassy (worm bedding), Rivertown Crossings Mall

Services
Services Orlebeke Mackraz (attorneys) Brian Tracy Focalpoint (coaching program)

Tourism
CityFlats Hotel, The BOB

Higher Education
Kendall College of Art and Design, Davenport University

Furniture
Steelcase, Herman Miller, Meble Furniture

Agencies as a freelancer

2 Fish Co, The Punching Nun Group, Johnson & Rauhoff, AMPM, Barfuss Creative Services, LaFleur Marketing, Red Pepper, Shion Studios, Stevens Advertising Many direct clients

Agencies as an employee

Amway Corporation In-House

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Websites

Awards

2022 American Advertising Federation West Michigan Silver Medal Award, given for outstanding contributions to the local advertising community.

2017 First Place, My GR6 six-word slogan competition. “On the River. On the Move.” (City of Grand Rapids, MI)

2000 American Advertising Federation Local Silver ADDY, Logo Design: “A Grand Night at the Majestic” (Grand Rapids Civic Theatre)

2000 Public Relations Society of America Gold Spectrum Award “RiverTown Crossings: Not Just a Mall. A Neighbor” campaign for General Growth Properties. (Agency: JW Messner)

2000 Public Relations Society of America Best of Show Award “RiverTown Crossings: Not Just a Mall. A Neighbor” campaign for General Growth Properties. (Agency: JW Messner)

2000 International Council of Shopping Centers MAXI Award, Public Relations and Governmental Affairs Category, RiverTown Crossings: Not Just a Mall. A Neighbor” campaign for General Growth Properties. (Agency: JW Messner)

2000 American Advertising Federation Local Gold ADDY: Sales Promotion; Sales Presentation Catalog “Home Living” (Amway Corporation)

2000 American Advertising Federation Local Silver ADDY, Sales Promotion; Product/Sales Presentation Sales Kits Folder “Home Living Portfolio” (Amway Corporation)

2000 American Advertising Federation Local Silver ADDY, Direct Marketing; Business-to-Business Campaign Three Dimensional/Mixed “Trim Advantage Preview Pack” (Amway Corporation)

2000 American Advertising Federation Local Silver ADDY, Sales Promotion Video: “Queen Cookware: Healthy Never Looked So Good” (Amway Corporation)

Want to see more American copywriters like Pamela? Here are some suggestions:

Pamela is the American copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Pamela will ensure your brand stands out.

Pamela is available for work onsite in Chicago or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. She is particularly experienced in the Financial sector, but has also excelled for clients in Healthcare.

Need more options? Visit this landing page American copywriters to browse other USA copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

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