Hello, I’m Michele, an American copywriter

I live in New York, USA

Independent Copywriter with 12+ years writing for brands big and small.
(Thinx, Vital Proteins, Bite Toothpaste Bits, & +)

Together, we can…
Craft a Brand Voice for your epic brand, so that customers see you as relatable, friendly and welcome in their world.

Plus up your emails to increase intimacy, and thereby sales.

Revamp your website so that your company’s outer appearance reflects what’s at its heart. Make videos. (TV, Explainer, Sales…)

No ad agencies, please.

Skills

Michele’s Copywriter Portfolio

Industries & Clients

Beauty
Olay, Sephora, Urban Decay, Tresemme

Electronics
Microsoft, Verizon, Sega

Entertainment
Sega, MGM Resorts, Bellagio

Fashion
Hanes, Thinx, TjMaxx, Target

Financial
Truist, State Farm

FMCG
Oscar Mayer, P&G, Mucinex, Church & Dwight, Secret, Oreo

Food and Drink
Oscar Meyer,Aleph Farms

Government
None listed

Healthcare
Vital Proteins, Mucinex, PhytoGen

Industry/Chemical
3M

IT/Telecoms:
Microsoft, Verizon, T-mobile

Leisure
MGM Resorts, Bellagio, Jamaica, Lake Tahoe

Non-Profit:
Papa

Non-food
BITE

Retail
Target, TjMaxx, Oreo, Visit USA, 1-800-CONTACTS

Services
State Farm

Technology
Microsoft, Sega, Verizon

Travel
Jamaica, Panama, Visit USA, Lake Tahoe

Agencies as a freelancer

Freelance Sr. Copywriter/Creative Director

Agencies as an employee

Full Time: Sr. Creative, 360i
Creative, Duncan/Channon

Awards

Cannes Lions – PR: Charity/Non-profit – Bronze
Clio Award – Cause Related – Shortlist
Warc Prize Awards – Social Strategy – Silver
Golden Award of Montreux – Non Profit Organisation (Digital) – Gold Medal
New York Festivals World’s Best Advertising – Finalist Award
Effie Awards- Small Budgets Projects – Silver Winner
Effie Awards – Media Idea – Bronze Winner
Shorty Awards – Best Use of Social Media for Food & Beverage Campaign – Winner
Shorty Award – Best Social Good Campaign – Shortlist
Shorty Awards – Best Large Agency – 360i
PRINT Magazine – February Issue: “Women Who Design” – interview
Festival of Media Awards – Best Digitally Integrated Campaign – Finalist
SXSW Interactive Awards – Amusement – Finalist
MediaPost Creative Media Award – Online Media: Branding – Winner
Ad Age Agency A-List No. 3 – 360i
Adweek Digital Agency of the Year – 360i
Mashable Digital Agency of the year – 360i
Creativity, Creative Innovators Of The Year list – 360i
MediaPost Agency of the Year – 360i
REBRAND 100 global awards – Merit
D&AD Talent Spotlight
D&AD Student – Yellow Pencil
Applied Arts – Winner
Student Addy x2 – Silver

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

Want to see more American copywriters like Michele? Here are some suggestions:

Michele is the American copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Michele will ensure your brand stands out.

Michele is available for work onsite in New York or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. Shee is particularly experienced in the Leisure sector, but has also excelled for clients in Food and drink and Beauty.

Need more options? Visit this landing page USA copywriters to browse other New York copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

Tell us more about your project – Our agents will connect you with Michele

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