Hello, I’m Jonathan, a French copywriter

I live in Cape-Town, South-Africa.

I’m also an English copywriter

Even though Jonathan grew up in France, he spent most of his adult life living and working abroad. From Europe to Africa and Asia, he quickly adapted to the markets he worked in. He created successful campaigns acclaimed locally in South Africa, Singapore, Malaysia, Indonesia and even India.

On his journey, he helped international brands such as Nestlé and Coca-Cola tailor their messages to resonate with specific audiences. His experience ranges from beauty with Pond’s, to telecom with Singtel, banking with HSBC, F&B with SAB Beers and also the automotive industry with Volkswagen, Audi and Lexus.

He has worked at many renowned agencies including DDB, Y&R and FCB. In 2016, he moved to Ogilvy Singapore as associate creative director (copy), where he conceptualized campaigns for local, regional and global clients such as Unilever, Toyota and Mondelez across all kinds of media (TVC, Digital & Social, Branded Content, Experiential, PR stunt, etc…).

His work has been praised at Cannes Lions, D&AD, Clio, One Show, LIA, Spikes, Loeries and Effies among others. In 2021, these accolades landed him the #1 spot on the Campaign Asia list of ‘Singapore’s Most Awarded Creatives’.

Currently based in the beautiful city of Cape Town, he freelances for agencies and clients around the world.

jonathan-french-copywriting-singapore-asia-copywriter-collective
HIRE JONATHAN

Skills

Food and DrinkMedia/TelecomsTransport/Fuel

Jonathan’s Copywriter Portfolio

Industries & Clients

Beauty/Fashion
Pond’s (Global account), Nivea, Dove.

Electronics
Electrolux, Philips.

Sport
Decathlon, Adidas.

Transport/Fuel
Toyota (17 markets in Asia), Lexus (SEA), Japan Airlines (SEA), Volkswagen, BMW, Audi, Engen petroleum, Castrol, Ouigo train, Hyundai, Changi Airport, Aston Martin.

Finance/Insurance
Allan Gray Investment, ING Direct Bank, AIA, HSBC.

FMCG
Unilever on Comfort laundry detergent and softener (APAC) , Pond’s (Global) and Vaseline (APAC), Mondelez on Cadbury and Tang (APAC), Nestlé on Milo (Global).

Food/Drink
Coca-Cola brands (SEA),Savanna Cider, SAB Beer portfolio, Schweppes, Lipton, Mc Donald, Guinness, Foodpanda, Dentyne, supermarkets (Cold Storage and Giant).

Media/Telcom
FOX (APAC), Wechat, News24, L’équipe, Singtel, Bouygues telecom.

Institutional
Singapore Government (Singapore Tourism Board, National Crime Prevention Council and Ministry of Culture, Community & Youth).

Agencies as a freelancer

MASH Australia as creative director.

Vidmob EMEA as creative director.

Ogilvy Memac as ACD copy.

Network BBDO Germany as ACD copy.

Saatchi & Saatchi South Africa as ACD copy.

Y&R South Africa as Copywriter.

Agencies as an employee

Ogilvy & Mather Singapore as Associate Creative Director (Copywriter) – November 2016-July 2021 Worked on: Unilever global account, Toyota (17 markets in Asia), Mondelez (Cadbury and Tang APAC), Nestlé (Milo Global), Lexus (SEA) and New Business.

FCB Cape Town as Copywriter – March-November 2016 worked on: Nivea, Engen Petrol Brand, Savanna Cider, BMW Motorrad, Zonnebloem wines, Richelieu Liquor and Coca-Cola.

Ogilvy & Mather Cape Town as Copywriter – 2014-2016 worked on: Volkswagen, SAB, Adidas, WWF, NSRI, Castrol, Allan Gray, Dentyne, Schweppes, Caterpillar, Wechat and News24.

DDB Paris – 2013 as Copywriter worked on: Volkswagen, Mc Donald, Greenpeace, Hasbro, B&YOU, ING Direct, Accor Hotels, L’équipe and Ouigo.

Media types

Brand guidelines, Brochures, Direct mail, Editorials, Internal communications, Magazines, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites

Awards

Achievements

  • Ranked #1 in ‘Singapore’s Most Awarded Creatives 2021’.
  • Listed in the top 20 of ‘Singapore’s Most Awarded Creatives 2020’.
  • ‘Please Arrest Me’ ranked #16 for most creatively awarded campaign in the world in 2021 by WARC.

Cannes Lions

  • 2x Silver Lions – Please Arrest Me
  • 2x Bronze Lions – Please Arrest Me
  • 3x Finalists – Please Arrest Me
  • 3x Finalists – Cadbury Generosity Bar
  • 2x Finalists – Food Influencers Tasting Dog Food
  • Finalist – Homeless ASMR
  • Finalist – NIVEA SunSlide

D&AD

  • Wood Pencil – Please Arrest Me
  • 3x Finalists – Please Arrest Me
  • Finalist – Homeless ASMR
  • Finalist – Cadbury Generosity Bar

One Show

  • Gold – The One Screen – Please Arrest Me
  • Silver Pencil – Please Arrest Me
  • Bronze Pencil – Please Arrest Me
  • Bronze Pencil – Food Influencers Tasting Dog Food
  • 4x Merits – Please Arrest Me
  • 4x Finalists – Food Influencers Tasting Dog Food
  • 3x Finalists – Please Arrest Me
  • 3x Finalists – Cadbury Generosity Bar
  • 2x Finalists – Homeless ASMR

Clio Awards

  • 4x Bronze – Please Arrest Me
  • Finalist – Cadbury Generosity Bar

London International Awards

  • 3x Silver – Please Arrest Me
  • 3x Bronze – Please Arrest Me
  • 1x Bronze – Food Influencers Tasting Dog Food
  • 1x Bronze – Homeless ASMR
  • 1x Finalist – Please Arrest Me
  • 1x Finalist – Homeless ASMR
  • 1x Finalist – Pond’s Slap Off

Spikes Asia

  • 3x Gold – Please Arrest Me
  • Grand Prix for Good Finalist – Please Arrest Me
  • Finalist – Please Arrest Me

One Show Asia 2020 (only Merits were awarded because of COVID-19)

  • 3x Merits – Homeless ASMR
  • Merit – Please Arrest Me

Awards

Ad Stars Awards

  • Gold – Please Arrest Me
  • 4x Silver – Please Arrest Me
  • Silver – Cadbury Generosity Bar
  • Silver – Homeless ASMR
  • 4x Bronze – Homeless ASMR
  • 3x Bronze – Please Arrest Me
  • 2x Bronze – Cadbury Generosity Bar
  • 2x Crystal- Homeless ASMR
  • Crystal – Cadbury Generosity Bar
  • 8x Finalists – Homeless ASMR
  • 4x Finalists – Cadbury Generosity Bar
  • 2x Finalists – Food Influencers Tasting Dog Food

Cresta Awards

  • Gold – Cadbury Generosity Bar
  • Silver – Please Arrest Me
  • 2x Bronze – Homeless ASMR & Please Arrest Me
  • Finalist – Homeless ASMR

Loeries Awards

  • Bronze – Volkswagen, The 1 Ton Coupon
  • 2x Finalists – Volkswagen, The 1 Ton Coupon
  • Finalist – NIVEA SunSlide
  • Finalist – BMW, GPS Stutter

Effie Awards Singapore

  • Gold – Food Influencers Tasting Dog Food
  • Silver – Food Influencers Tasting Dog Food
  • Bronze – Food Influencers Tasting Dog Food

Creative Circle South Africa Ad of the Year

  • 2nd Place Ad of the Year – Volkswagen, The 1 Ton Coupon
  • 2nd Place Ad of the Year – NIVEA SunSlide

Creative Circle Singapore (Gong Awards)

  • 3x Gold – Please Arrest Me
  • 3x Silver – Please Arrest Me
  • Silver – Food Influencers Tasting Dog Food
  • Silver – Cadbury Generosity Bar
  • 3x Bronze – Food Influencers Tasting Dog Food
  • Bronze – Cadbury Generosity Bar
  • Bronze – Pond’s Slap Off
  • 3x Finalists – Homeless ASMR
  • 2x Finalists – Please Arrest Me
  • 2x Finalists – Food Influencers Tasting Dog Food
  • Finalist – Cadbury Generosity Bar
  • Finalist – MCCY Singapore Government

WPP Extraordinary Awards

  • Special Commendation – Please Arrest Me (only 2 Special Commendations were awarded worldwide in the Communications Category)
  • Finalist – Cadbury Generosity Bar (only 20 projects were shortlisted worldwide in the Creative Transformation Category)

Best of Ogilvy

  • In the book – Cadbury Generosity Bar
  • In the book – Pond’s Slap Off

African Cristal Festival

  • Grand Prix – NIVEA SunSlide
  • Gold – NIVEA SunSlide

Creative Circle South Africa

  • 2nd Place Ad of the Month – Volkswagen, The 1 Ton Coupon
  • 3rd Place Ad of the Month – NIVEA SunSlide
  • 3rd Place Ad of the Month – BMW, GPS Stutter

Prism Awards

  • Bronze – Flying Fish Beer, Bus Stop Barber

Pendoring Awards

  • Finalist – BMW, GPS Stutter

Best Ads

  • Best Direct Marketing – POND’S Pollution Makeup
  • Best Ambient – NIVEA SunSlide
  • Best Outdoor – News 24, The Updating Street Pole
  • Best Experiential – Cadbury Generosity Bar
HIRE JONATHAN

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Hire Jonathan, one of the best copywriters in South Africa

Reliable French copywriters like Jonathan are hard to find in South Africa. And when you do find one, you don’t tell anyone about them, because everyone will want to use them and they won’t have time for you. So let’s keep this between us.

Jonathan is available for work onsite in South Africa or online for clients anywhere in the world. For fast-paced short projects or long slog, long-term contracts. He is particularly experienced in industries like Financial, Food and drink and Media, but can also turn their hand to any media type in any sector.

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