Hello, I’m Dave, an English Copywriter

I live in Belgium and UK

Dave is an energetic, meticulous and passionate conceptual Senior Copywriter who can write with sniper-like accuracy across a wide range of industry sectors.

He’s been an ECD, CD and Head of Copy for over 20 years, but his real focus, and passion, is the craft of writing copy.

His experience spans integrated, digital, ATL, B2B, B2C, short and long-form copy, TOV, script-writing, pitching, product naming, proofreading and more.

Recent clients include major tech companies (Apple, Google, Qvik.com), gaming brands (PlayStation), automotive (Bentley, Aston Martin), and FMCG (Schweppes, Diageo, Tanqueray gin) among others.

Skills

Dave’s Copywriter Portfolio

Industries & Clients

Automotive
Bentley, Mercedes-Benz, Aston Martin, Nissan, Hyundai, Genesis, VW, Toyota

Beauty
Boots, Max Factor, Rimmel, Bentley fragrances

Business
Investec

Durable Goods
Electronics, Philips, Sony, Sony PlayStation

Energy/Fuel,
Shell (global)

Entertainment
Event organisation, Marriot Bonvoy, Bentley, Absolut

Fashion
Charles Tyrwhitt

Financial
Investec, Axa, HSBC, Nat-West, Commerical Union and more

FMCG
Kitkat

Food and Drink
Holsten Pils, Grolsch, (Many single malt whiskies), Glenmorangie, Macallan, Malibu, Baileys, Cadbury’s, Jamesons,

Government
SSDA, Covid campaigns

Healthcare
Bayer, Wellcome, J&J, many accounts across these companies

Industry/Chemical
Inmarsat Systems, Reveal Rox quarrying, Rolls Royce Engines

IT/Telecoms
Vodafone, 3 mobile

Leisure
Nike, England sponsorships for Rugby & Cricket

Luxury goods
all of Bentley’s partner brands

Marketing
Media, Sky, Virgin

Non-Profit
multiple charities, Lighthouse, Battersea Dogs Home, Asthma Foundation

Property/Construction,
Sequoia developments, other luxury development across Europe

Recruitment
Bentley internal

Retail
Woolworths

SEO
Just Eat .com website (80,000 words of SEO UX copy for 120 global cuisines.

Social media
FB, Twitter, Insta, Linked in

Technology
Apple, Google, Qvik.com, HP, many more

Tourism
Tourism Ireland, Thomas Cook, English Country Cottages

Transport
Intercity East Coast

Travel
British Airways, VW electrification network across USA, Oman Airways, Royal Caribbean

Agencies as a freelancer

Recent agencies include Ogilvy, VML, Uncommon, Forever Beta, Havas Helia, McCann Health, BBD Perfect Storm, Roosterpunk, Design Bridge, Qvik.com and Imagination.
Recent work includes campaigns across B2C and B2B clients including a new 360-campaign for Google Business Tools, two 2-minute automotive end-of-year corporate videos for VW Finance, global pitch-winning campaigns in healthcare sector, including Chronic Kidney Disease, pan-European drinks campaigns for Lipton’s’ Iced Tea, new campaign work on Tanqueray Gin, various Single Malt Whiskies, Guinness and Carlsberg, experiential work on a Marriott Bonvoy Hotels, branding work for Qvik, the Finnish tech company and Inmarsat Elera next-gen satellite systems, and sports sponsorship work for the England Rugby & Cricket Teams for fashion brand, Charles Tyrwhitt Shirts.

Agencies as an employee

My previous full-time experience includes roles as:
Head of Copy for global Bentley account at Keko London (part of Porsche group)
Group Creative Director at JWT
ECD/Head of Copy at RMG London
ECD/Head of Copy at Claydon Heeley (named Integrated Agency of the Year, 2004)
Creative Partner at TBWA LONDON for 13 years.

Awards

Highlight: as ECD at Claydon Heeley we were named Integrated Agency of the Year, 2004
As a writer, my own individual copy has been recognised across a diverse range of craft awards. These include: the ‘Ron Manager’ print ad for Holsten Pils [D&AD], ‘The Beautiful Game’ comic strip poster for Sony PlayStation’s This Is Football[Campaign Posters Silver], the‘H2Slow’ Campaign for Isostar Sports Drinks [ISP Awards: Best Copy] and the ‘Quaint Cornish Cottage (Outside Looe)’ Campaign for English Country Cottages [Travel Awards: Gold] and many more. I also have work in the Absolut Vodka Book.
My wider role as Head of Copy (as well as CD/ECD) on clients such as Sony PlayStation, HSBC, Nissan, Mercedes-Benz, Shell/Ferrari, Bentley Motors and The Guardian has resulted in my teams winning many awards including Cannes, D&AD, Campaign Direct, Creative Circle, ISP, IPM, DMA, Precision Marketing, New York Festivals. Eurobest and the Webbies.
I’ve sat on juries including Cannes, D&AD, Campaign Direct, DMA and Creative Circle. Recent new business highlights includes helping win Rolls Royce, Royal Caribbean and (retaining) the Shell Global account.

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites

Dave cares deeply about words and ideas. He has an enviable reputation as a perceptive copywriter, creative thinker and creative director. His vocabulary is vast and you can rely on him always to find le mot juste. But that’s just the tip of the iceberg. He’s a pleasure to be around, with boundless enthusiasm and energy, and is always prepared to roll up his sleeves and get the job done to the highest standard. All this comes packaged with a sense of humour and an appreciation of the people around him. In short, he’s damn fine company and someone you should have on your team.

Want to see more English copywriters like Dave? Here are some suggestions:

Dave is the English copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Dave will ensure your brand stands out.

Dave is available for work onsite for clients anywhere in the world. Whether short-term assignments, or ongoing projects. He is particularly experienced in the Technology sector, but has also excelled for clients in Automotive and Travel.

Need more options? Visit this landing page UK copywriters to browse other Belgium copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

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