I have been a copywriter for 19 years, working for top Spanish and European agencies such as SCPF*, Tiempo BBDO, Sra Rushmore, Saatchi & Saatchi or TBWA.
Before going freelance, I got the position of Executive Creative Director twice (at Arc Leo Burnett and Storm Digital). Since January 2009, I have worked as a freelance copywriter, strategist, conceptualizer, transcreator and educator, for communication agencies, direct clients and advertising universities.
I have also worked as an International Pitching creative, in Spain, London, Amsterdam and Paris. As a transcreator I am International Writer for Bartle Bogle Hegarty International and I work regularly for many companies like Amazon, writing in English/Spanish/English.
I have significant experience copywriting for Spanish and international brands: Toyota, Fiat International, Renault Clio, Hyundai, Kia, Nokia, Philip Morris, Pepsi, Coca Cola, Dorada beer, Movistar, Vodafone, Mc Donalds, Gonzalez Byass, Sony, History Channel, Canal Hollywood, Sol Música, 3M and Procter & Gamble (Pantene, Olay).
Previous work includes:
Transcreation for Levi´s, AXE, Barclays, British Airways, Dockers, Google Chrome, Johnnie Walker, Skip. As for the media applications, I have worked on everything from a direct mk piece to the first branded short film produced for the internet (Soberano el Rey Canalla) back in 2000.
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For every brief, there is an idea, and for every idea, there is a place to fall in. Or vice versa.
Back in my agency days, I got several international awards, which is always nice.
Shortlisted at Cannes Lions, El Sol and FIAP, Gold at New York Festivals and EPICA, and shortlisted at Club de Creativos.
I have also been voted and been on a jury for festivals such as Club de Creativos (twice), Premios Brio Brasil and LAUS awards. I copywrite because is fun 🙂
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