When you’re facing a complexity that data alone can’t solve, I provide the ‘why’ that turns large-scale behavior into undeniable presence. Whether it’s decoding the high-friction cultural nuances of Korea or bridging the gap between Korean HQ vision and North American reality, I bring the narrative architecture to render your brand inherently meaningful.
Automotive Hyundai Motor Company
Electronics Beats, LG, Samsung Device eXperience
Entertainment Boiler Room, Hybe, Sony Music, Ultra Music Festival, Wargaming
Fashion Adidas, Reebok, Vans
Financial Hyundai Card
FMCG Budweiser, Goose Island, Hoegaarden, Stella Artois
Media Go Out, Line, MilK Magazine, Time Out
Technology Samsung Display, Samsung Semiconductor, YouTube
Travel Haevichi Hotel & Resort, Seoul Tourism Organization
CYLNDR
YouTube (via Maker Lab)
Articles/Editorials
Brand guidelines
Brochures/Magazines
Digital Media
Newsletters
Packaging/Product Description
Social Media
Slogans
Speeches
TV/ Video Scripts
Websites
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