I’m a seasoned ad vet with 18 years of experience working across every medium for clients around the world, providing copywriting and storytelling that connects with audiences.
With 18 years of experience in the ad world, I’ve done it all. From the days when TV, print, and radio ruled to the current landscape driven by digital, social, and experiential, I’ve worked on it all. And I’ve created work for some of the world’s biggest brands like McDonald’s, Walmart, Xbox, Sodastream, and some iconic Canadian companies such as Canadian Tire, Leon’s, and TELUS.
What I really love about the job is mining for insights that really connect with the audience; finding a way to talk to them, not at them. Yes, we’re trying to persuade them to buy something, but I’ve learned it’s a lot easier when you treat it like a conversation between friends, not a hard sell.
