Definitely a copywriter, but first and foremost I like to think of myself as an ideas person. Some might call that a ‘conceptual copywriter’ but something about that name just doesn’t sit right with me… has a dark corner of the dark web kinda vibe to it.
Anyway as I said – Ideas? Yes. Words? Certainly, but truth is I also use strategy, design, and UX to judge and develop ideas (almost) as much as I use words. I have 10+ years experience out of BBH, POKE, Mother, MOX working on everything from brand campaigns & platforms, film (TV, Social, Online) to apps, OOH, & PR. Just so long as the brief needs an idea I’m all ears.
