Multi-award winning, trilingual (NL/EN/ES) creative director Art/Copy with 40 years of experience in advertising, direct marketing, B2B, BtL and digital. Has written for clients in Australia, Chile, the Netherlands, United States and South Africa. Master in strategy and Google Webmaster. Published “Imagina lo Imposible” – a book about applied creativity – in May 2015 (ES, paperback and Kindle), and is about to publish the English version, called “Imagine the Impossible”, in the second half of 2017. Writes, since 2009, a bilingual blog (EN/ES) about photography with 3.000 unique visitors per month and collaborates with Wikipedia and Wikimedia since 2006. Has created several Dutch and Spanish language packs for the B2 Evolution blogging software.
Gerard’s Copywriter Portfolio
Industries & Clients
Automotive
General Motors (Opel, Chevrolet), IVECO, Mazda, Saab, Vredestein (tires)
Beauty/Cosmetics/Perfume
Istrar Nails & Beauty, Kenin, L’Oreal, Mennen, Schwarzkopf
Durable Goods
De Slegte bookstore, Skala electronics rentals, Trouw Newspaper
Electronics
1366 Technologies, Bluefin Robotics
Energy/Fuel
Esso, Mobil
Fashion
De Bijenkorf, H&M, Ripley
Financial
Aegon, Centraal Beheer, Delta Lloyd, v. Landschot bankiers, Postbank, Vereenigde Spaarbank
FMCG, non food
Agfa, Bayer, P&G, R.J. Reynolds, Unilever
Food and Drink
Acancagua Oil & Extract, Beschuit Collective, Coca Cola Company, French Cheeses Collective, Knorr, Nibbit
Government
AIDS, Emancipation
Home and Garden
Greenspot Hoveniers, Sodimac Homecenter
Industry/Chemical
BASF, Flextank, GasAndes, Holtec, Mesa Redonda Chile, Metrogas, Tonelería Nacional
IT/Telecoms
Dutch PTT, CTC/Telefónica, la Red Televisión
Leisure
Adidas, Lan Chile, Puma, Teatro del Lago
Non-Profit
Brahma Kumaris, Fundación Andes, Fundación Mustakis, The Nature Conservancy
Property/Construction
Bodenor/Flexcenter, Mackenzie Hill, Paz Froimovich, Valle Escondido, Victoria Unión
Recruitment
Capacity (Head Hunters), Chilean Air Force (FACh)
Retail
Albert Heijn, Bijenkorf, Fobbia Design, Hema, H&M, Parque Arauco, Ripley, Sanders Meubelstad, Wehcamp post-order
Services
ANWB, Caja los Andes, Coopers & Lybrand, Localiza/Tattersall rent-a-car, Publidata, Vedior Temp Agency
Agencies as a freelancer
Self employed/partner: Nijenbandring de Boer / Prins – Amsterdam, Cybernetics Integrated Communications – Amsterdam, Idea Publicitaria – Santiago, Amsterdam Publicidad – Santiago
Agencies as an employee
DDB/Needham, Grey, McCann Erickson, Rapp & Collins, Young & Rubicam, PMSvW/Y&R, Prolam/Y&R
Media types
Annual reports, Articles, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Websites
Awards
Advertising Dutch Art Directors Club: 4 Awards, 2 Merits (PMSvW/Y&R – 1988, 1989, 1993)Andy Award: Merit (Y&R, 1987)Clio: Gold “Foods” (Y&R, 1988)Effie (Netherlands): Gold (Y&R, 1986)New York Advertising Festival: Finalist (Y&R, 1987)Art Direction Magazine, New York: Creativity Award (Y&R, 1987)Direct Marketing: Golden Letter (Netherlands): silver (2) and bronze (Rapp & Collins / Cybernetics, 1991, 1992, 1993)DMA, Direct Marketing Association: Echo Leader Award (Rapp & Collins,1992)European Direct Marketing Association: EDMA Award (2) (Rapp & Collins, 1991, 1992)Silver Ruler (Netherlands): Merit (Rapp & Collins, 1991)Art Direction in Photography: Association of Fashion, Advertising and Editorial Photographers (AFAEP- London). Merit. Photographer: John Claridge (Y&R, 1989)European Advertising Association, EPICA. Kodak Pro Prize for Outstanding Photography. Photographer: Adam Savitch (Cybernetics,1993)