I’m an award-winning UK copywriter with a lot of financial experience (for fund managers, credit cards, pensions, insurance). Although I come from an agency background I’ve also worked directly for banks and insurance companies, such as HSBC, UBS Investment Bank and Zurich Insurance. I’ve also done a lot of work on travel and leisure and destination advertising, including P&O Ferries and working directly for VisitBritain. I’ve through the line experience that includes SEO copy, UX, journalism, and websites. I’ve written for an enormous variety of products and services.
Fidelity
Fidelity Retail
Fidelity Trade Press
Fidelity Experiental
British Gas
British Gas – DM
British Gas – Email
Boots
P&O
Lloyds
Gartmore
COI anti-smoking
Sage
Post Office
Fiat
Legal & General
AXA PPP Healthcare
Dulux
South West Wales Tourism
British Steel
Lyons Coffee
Kenwood
LT Credit Bank of Japan
Hamptons
Sharelink
HSBC
UBS Investment Bank
Zurich Insurance
TSB
Netto Supermarkets
Shape
Vitality
Choose.co.uk
Morgan Berkeley
Sundrop Farms
Cass Business School
Include: Ogilvy, Leo Burnett, Grey, TBWA, Publicis, Havas, The Gate, Golley Slater, Rufus Leonard, Tangible Financial
Worked directly for: HSBC, Zurich Insurance, UBS Investment Bank, VisitBritain, the Post Office
Publicis, Ogilvy
Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
Best Radio Travel Industry – P&O Ferries Campaign Gold Best Overall DM execution – Fidelity Investments Campaign Best use of Outdoor – Fidelity Investments Money Marketing Campaign of the Year Silver – Fidelity Investments Tokyo Forum Gold Medal – Credit Bank of Japan Money Marketing Gold, Best Small Space Campaign – Gartmore Bronze Award New York Festival – TSB radio campaign Finalist New York Festival
aldy-copywritercollective
Christian – Spanish copywriter – Bogota