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5 Ways to Make Freelancing Fun

As with any job or career, freelancing comes with a range of pressures and challenges. Nobody is immune from issues at work or at home, but freelancers get to have more fun. All we need to do is accept that life isn’t always easy and have a positive attitude. Freelancing is exciting – we never […]

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Copywriter of the week : Ville Vaajanen

A young professional, communication student, copywriter, fight fan and a world traveller – I am Ville Vaajanen, and for three years I have been making my dreams of being a content strategist come true abroad. At the moment, I am not sure where I am. What I do know is that I am on a […]

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Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Tell me if this feels familiar…You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your Facebook feed, or check your email inbox, you are presented with more ideas, opportunities, and things other people do […]

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Content Marketing: The 40-25-35 Formula for Effective Writing

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can […]

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Should You Let Others Syndicate Your Blog Content?

When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on someone else’s blog? Syndicating your content has a number of […]

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Time off is overrated

I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually “popped” when they fired. I remember talking to girls on a rotary phone […]