What are the 4 most common SEO mistakes?

Designers are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in…

How to write an email newsletter: Top 10 tips for writing a newsletter people open and read

I'm often asked how to write an email newsletter. What's the secret? they ask. The main thing I’ve learnt from my time writing email newsletters is that not many people open email newsletters. Fewer still actually read them. This might be…