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SEO copywriting tips

SEO copywriting tips. Or: how to build a website that doesn’t bounce

If you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…
SEO tips for copywriters

SEO advice for copywriters – What every freelancer should know before hiring an SEO

As you probably know, hiring a SEO company or specialist to optimize your website can be a difficult and nerve wracking experience. There are 1000s out there and how do you pick one? How can you be sure they're going to do a job? Now you know…
SEO essentials copywriting

5 SEO essentials for your website

Before you start different SEO services and techniques, check five SEO essentials on your website right now. Record your ranking in these categories - just as you would measure your weight before you start a diet - and see whether they go up…
website speed

What are the 4 most common SEO mistakes?

Designers are supposed to be communication experts, but as with the mechanic’s car and the gardener’s garden, their own websites and Google ranking often leaves a lot to be desired. Paul Robbins, a SEO specialist at Inbound Interactive in…