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14

Copywriting Powerhouse: Tips to Elevate Your Message

If you’re a digital marketer or business owner, you probably understand the tediousness of persuading people to do business with you. It takes creating a persuasive sales page on your website and creating tons of engaging social media content just to catch the attention of potential customers. You then must follow that up with newspaper […]

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10 Unique Ways Freelance Insurance Agents Can Elevate Their Business

In the fast-paced world of insurance, insurance agents face a wide range of challenges to stand out from the crowd. Freelance insurance agents must tackle the increasing demand for unique offerings and personalized services if they want to succeed in their businesses. In order to beat the competition, freelance insurance agents need to elevate their […]

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5 Must-Haves of A Good SEO Agency

SEO increases a modern business’s website visibility, rankings, web traffic, authority, and visitor experience. These aspects will improve a company’s brand awareness and purchase intention. Since SEO is becoming a must in today’s digital age, it’s becoming more accessible to learn SEO and link-building strategies online. While they can be applied on a DIY basis, […]

17

How Automation Streamlines Efficiency and Creativity in Copywriting Businesses

In today’s fast-paced digital landscape, copywriting businesses face the challenge of delivering compelling content while meeting tight deadlines. The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity. So, how automation streamlines efficiency and creativity in copywriting businesses? Automation has emerged as a valuable tool to streamline processes, […]

18

Write to Win: Why Copywriting Matters for Businesses

Many business owners think of copywriting as elementary school stuff – crayons, rulers and lots of repetition to fill the page. After all, it’s “just” writing marketing materials and ads, right? Wrong! Copywriting matters for business. It is more like Mad Science – a potent blend of word magic, psychological experimentation and linguistic precision that […]

20

An Editor’s Musings on Perfection

Perfectionistic. With super high standards. Do you know a writer or editor who takes pride in perfection? Perhaps these traits are why they fell into copy editing and proofreading in the first place. Before they dived (reluctantly or enthusiastically?) into the nitty-gritty of the skillsets, maybe they couldn’t help but eagle-eye in on inconsistencies as […]

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6 Best Performance Marketing Strategies for Every Small Business in 2023

For traditional marketing methods, media planners will tell you to place your ads in publications with the most extensive circulation or audience. They hope that the hard-earned money you invested in traditional marketing will produce results. Website users often overlook banner advertising since they are searching for information or data. Yet, banner ads on homepages […]