Ad agency vs. freelancers: When to hire freelance creatives direct?

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…

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Copywriter Collective at Cannes

Our souvenir stickers were all over Cannes this year… courtesy of Adformatie and Creatie magazines Collective at Cannes  

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Thoughts on how to brief a copywriter: Why should I care?

Do you find it hard to brief  a copywriter? Do you worry that you give them too much information or not enough? It’s important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in the Netherlands, offers some…

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Why are Dutch creatives in demand?

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it’s for an international campaign, what’s the benefit? Erik Rolf, freelance ‘Nederlands’ copywriter, explains why it’s always best to go Dutch. To illustrate why the Dutch advertising industry and…

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Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two… we could do one or both depending on you. What are your thoughts? Would you participate in either? OPTION A: Round-table discussion  Fraser suggested a round-table event at De Kring in Amsterdam to…

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10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative freelancers from across Europe… copywriters,…

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New freelancers join

New freelancers join: Here are the new freelancers to have joined The Collective in June. Bas van der Paardt – Dutch Art Director With 21 international awards and two creative directorships under his belt, Bas is an experienced pair of hands for even the most…

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